Ad-Tech & Programmatic - Page 4
188 articles
VideoAmp and Nielsen One Exit MRC Accreditation
Two major measurement providers have left the Media Rating Council's accreditation process. Their withdrawal could reshape how agencies and advertisers choose ad currencies. The competitive landscape for cross-media measurement is shifting.
Media Pitches Face Overhaul as Pitchfork Prioritizes Ad Impact
A new approach challenges the dominance of low-cost media buying. Christian Bachem’s Pitchfork aims to shift focus from price to proven advertising effectiveness. The move could reshape agency selection and digital ad spending.
OpenAI Projected to Hit $110B in Ad Revenue by 2030
Analysts see OpenAI’s ad business reaching $54 billion within four years. The company’s advertiser base is expected to grow rapidly as its Ads Manager expands. Market share could rival top digital platforms.
Why Rushing Ad Budgets Can Derail Campaign Success
Aggressive ad spending before validating results often leads to wasted budgets and higher costs. Discover why a phased approach to paid media delivers stronger, more sustainable growth.
Meta’s Muse Image Generator Sparks Privacy Backlash
A new AI tool from Meta lets users create and edit images for Instagram and WhatsApp. The rollout has triggered immediate privacy concerns. Critics warn about the use of public Instagram photos in AI-generated content.
Agentic Commerce Is Reshaping How AI Drives Online Sales
AI-powered shopping is moving beyond ads in ChatGPT. The real disruption is happening in automated checkout flows and agent-driven purchases. Brands that optimize product data now will have the edge as Google, Amazon, and OpenAI build the next wave of commerce infrastructure.
Why MCP Won’t Unify Ad Markets but Can Make Them Work
The Model Context Protocol promises a more manageable ad market. Instead of full unification, its real value lies in systematizing granular data and automating repetitive tasks. Here’s what that means for media operations.
Twitch and YouTube Creators Redefine World Cup Sports Coverage
Livestreaming creators are changing how global sports reach younger audiences. New broadcast formats at the 2026 FIFA World Cup are drawing fans for the personalities, not just the matches. Advertisers and platforms are taking notice.
Optable’s Vlad Stesin Explains Real Progress in Agentic Advertising
Agentic advertising is moving from theory to practice. Vlad Stesin of Optable shares what’s actually changing, which companies are leading, and why workflow automation is now essential.
OpenAI Expands ChatGPT Ads With New Tools and Markets
Advertisers now have access to custom audiences, a streamlined overview tab, and suggested ad drafts. OpenAI is also rolling out refreshed ad formats and making ChatGPT Ads available in Japan and South Korea.
IAB Pushes for Overhaul of Digital Video Measurement Standards
Video ad measurement may soon change. The IAB wants new standards that reflect how viewers actually watch content. Marketers are questioning current CTV results. Industry leaders are calling for clearer metrics.
Google Adds AI Disclosure Labels to Search and YouTube Ads
Ads on Search, Discover, and YouTube now show if they were created or edited with AI. A new label appears in the "My Ad Center" panel, giving users more transparency. The change applies automatically to ads made with Google's own AI tools.
Google Rolls Out Global AI Labels for Ads on Major Platforms
Ad transparency is getting a major upgrade. Soon, users worldwide will see clear labels when ads in Search, YouTube, or Discover are created or edited with AI. Disclosure rules vary by tool and region.
Nespresso Leans Into Community and Data for Audience Growth
Nespresso USA is shifting its marketing to embed in real communities and use first-party data for deeper customer engagement. VP Jessica Padula explains how product innovation and agency collaboration drive results.
European Media Marketplace Launches to Unify Ad Buying Across Borders
A coalition of major European media and tech firms has launched the European Media Marketplace. The new initiative aims to streamline access to premium inventory, first-party data, and AI-powered campaign tools for advertisers.
IAB Launches RMT Standard to Clarify Digital Video Ad Terms
Confusion over digital video ad terminology is slowing industry progress. The IAB's new RMT Standard aims to unify how companies define and discuss streaming inventory. Public comment is open until August.
xpln.ai Unveils Metric to Pinpoint Ad Attention for Brand Lift
A new tool aims to show advertisers exactly how much attention their ads need to drive brand recognition. xpln.ai’s Ideal Attention Time metric promises more precise campaign optimization.
PubMatic and Zynga Launch Direct Ad Pathway for Mobile Games
A new alliance aims to help advertisers reach mobile gamers more directly. PubMatic and Zynga are rolling out tools for in-game promotions and programmatic ad buying. The move targets a gap in gaming ad investment.
Containerization Brings AI Decisioning Directly Into SSPs
AI models are moving from DSPs to SSPs, shifting how programmatic ad decisions are made. This change lets advertisers evaluate every impression in real time. Industry leaders discussed the impact at Cannes Lions 2026.
Why MCP Won’t Unify Ad Markets-But Will Make Them Work
Attempts to fully unify the media market are stalling as new protocols like MCP emerge. Instead of simplifying everything, MCP is enabling granular, automated data operations across fragmented platforms.
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