Ad-Tech & Programmatic - Page 4
311 articles
Magnite Expands Decisioning Tools Without Becoming a DSP
Magnite is adding DSP-like features to help publishers and advertisers plan and optimize campaigns. The company aims to democratize access to data and inventory, but says it will not replace DSPs. Revenue and CTV growth highlight the shift.
CTV Ad Buyers Face Quality Control Challenge in Programmatic Deals
Streaming now accounts for nearly half of US TV viewing. Advertisers are rethinking how they buy CTV ads as fraud fears and pricing mismatches persist. Quality controls, not just deal type, are shaping campaign results.
Walmart Finalizes $1.4B Deal for Vibe.co to Boost TV Ad Reach
A major retail player expands its connected TV ad business. The Vibe.co acquisition brings new tools for brands. Walmart Connect gains more ways to reach streaming audiences. Find out what this means for advertisers.
Amazon CSE Pushes Programmatic Ad Quality Upstream
A new certification program from Amazon changes how programmatic ad inventory is qualified. Demand-side platforms now get access to pre-vetted supply, shifting auction dynamics and raising the bar for inventory quality.
Digital Out-of-Home Ad Spend Set for Double-Digit Growth in 2026
Cinema attendance and major events are fueling a rebound in digital out-of-home ad spending. PQ Media forecasts over 15% growth in both U.S. and global markets this year. Brands are increasing investment in DOOH networks.
Ströer Launches AI-Powered Native Ads With Real-Time Brand Chat
A new ad format lets users chat directly with brands inside native ads. Ströer and Seeding Alliance aim to boost engagement for complex products. The tool is now available for booking.
Kroger Precision Marketing Brings Sponsored Product Ads to AI Assistant
Sponsored product ads now appear in Kroger's AI shopping assistant. Advertisers gain new placements across Kroger's digital platforms. The move leverages first-party data for measurable results.
Google Rolls Out Smarter Tools for Audience Data Management
Developers gain new ways to manage and validate audience lists as Google updates its Data Manager API. The release introduces flexible data handling, improved error reporting, and richer address support for Google Analytics.
IAB Launches New Framework to Measure AI Search Visibility
A new IAB framework aims to help brands and publishers track how visible they are in AI-driven search results. The guidelines address inconsistencies in current measurement tools. Standardization could impact organic traffic and licensing.
4 Google Ads Settings That Can Impact Your Results
Advertisers face new choices as Google Ads pushes auto-apply, Display Expansion, Search Partners, and budget recommendations. Each setting can affect costs, performance, and strategy. Here’s what to check before making changes.
Businesses Accused of Dodging Universal Privacy Opt-Outs
Some companies are bypassing state privacy laws by ignoring universal opt-out signals from users outside certain states. Senator Wyden is urging action. The debate could impact how publishers and platforms handle user data.
Teads Files Lawsuit Against Google Over Trillions of Lost Impressions
A major ad-tech player claims Google’s practices cost it nearly 7 trillion ad impressions. Teads seeks damages and market changes after a federal court ruling. The case could reshape digital ad competition.
Labor Targets Digital Ad Revenues With New Tech Tax Plan
Australia's Labor government is finalizing a tax focused on digital advertising revenues. The move aims to drive more funding to journalism by encouraging deals between tech giants and news publishers. LinkedIn will now be included.
IAB Unveils New Metrics for AI Search Visibility
Publishers and brands face new challenges tracking their presence in AI-driven search. The IAB has released guidance on measuring visibility, but stops short of setting standards. Marketers must adapt as AI search evolves.
Google Unveils Official Guide for YouTube Audio Ads
A new help page brings all YouTube audio ad requirements, setup steps, and creative tips together for the first time. Advertisers now have a single resource to launch and optimize audio campaigns across YouTube and YouTube Music.
OpenAI Tests ChatGPT Ads That Start Instant Business Chats
A new ad format is being piloted that skips landing pages and launches direct conversations with AI-powered business agents. This could reshape how brands interact with potential customers and capture leads online.
Why Performance Marketing Hits a Growth Ceiling for Brands
Marketers have mastered demand capture, but many now face stalled growth. The focus on measurable results has left demand creation underfunded. New tools promise to close the gap.
IAB Tech Lab Rolls Out AAMP 2.3 for Agentic Ad Deployments
AAMP 2.3 aims to streamline agentic advertising for enterprises. The update brings enhanced privacy, improved accuracy, and easier integration with major ad platforms. Compatibility now extends to AWS and Databricks.
Sweetgreen Uses Atmosphere TV to Target World Cup Audiences
A new campaign put Sweetgreen’s wraps in front of sports fans during the 2026 FIFA World Cup. The brand focused on digital out-of-home ads in key cities. Early data shows a significant lift in store visits.
Snapchat Expands Tools and Programs for Agency Partners
Agencies gain new ways to manage brands and collaborate on Snapchat. Updated access controls and expanded programs aim to boost campaign efficiency. More resources and support are coming for partners this year.
Reddit Stock Drops Despite Strong Q2 Revenue Surge
Revenue climbed 61% year-over-year, but shares fell as investors questioned the impact of AI on search-driven traffic. Licensing deals and user retention strategies are now under scrutiny.
Digital Out-of-Home Ads Target Surging Women’s Sports Viewership
Women’s sports is attracting new ad dollars as digital out-of-home campaigns reach engaged fans. Publishers and tech vendors are tracking unique audience behaviors to inform marketing strategies.
Fox and iSpot Expand Deal to Speed Up Ad Outcome Data
Advertisers will soon access faster insights on whether TV ads drive real business results. Fox and iSpot are broadening their partnership to deliver outcome-based data, not just reach metrics.
Google Rolls Out SDF v10.1 With AI Labels and DOOH Tools
Advertisers using Display & Video 360 now have access to new AI transparency labels, digital out-of-home campaign support, and enhanced bulk management features. Google’s SDF v10.1 update also retires all earlier versions.
AI, Inhousing and Data Are Reshaping Media Planning
Advertisers are building in-house media teams and demanding more control. AI tools like Apollo promise faster, data-driven planning, but human expertise remains essential. Industry leaders call for open debate on business models.
WPP Media Launches 'Made Together' Series With The Trade Desk
A new content series spotlights collaboration between WPP Media and partner companies. The debut episode features a candid discussion with The Trade Desk CEO. Industry tensions and agency relationships take center stage.
AI Disrupts UK Publisher Revenue as Display Ads Surge
Digital revenue for UK publishers fell in early 2026. AI-driven changes in audience habits and referral traffic are reshaping the business. Display advertising remains a rare bright spot.
AI Max in Google Ads: Where Automation Wins and Fails
Automated ad copy from AI Max is changing how campaigns are managed. Tests across ecommerce, B2B, and B2C accounts reveal where AI-generated assets boost performance-and where human oversight still outperforms automation.
Degree Deodorant Turns NYC Subway Heat Into Marketing Moment
New York commuters faced record heat as Degree Deodorant rebranded subway stations with heatwave-inspired names. The campaign tapped into real commuter language and social media trends.
Ad Supply Drops 40% as Publishers Face Scarcity Challenge
A sharp decline in ad inventory is reshaping digital publishing economics. Publishers are rethinking how to price and package quality impressions as demand holds steady but supply shrinks.
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