Ad-Tech & Programmatic - Page 2
311 articles
How Pool One and AWK Aim to Redefine Outdoor Advertising
Outdoor ad budgets are under pressure. Pool One and AWK are joining forces to expand their reach. Markus Stahmer explains how digital formats and AI are changing the market.
Trade Desk Unveils Agentic AI to Streamline Programmatic Buying
A major platform update introduces agentic AI tools for easier campaign planning and buying. The move follows agency criticism and a stock downgrade. Early data shows improved cost efficiency for advertisers.
OpenAI Rolls Out ChatGPT Ads Across 31 European Markets
Marketers in Europe gain access to ChatGPT Sponsored ads as OpenAI launches its largest ad platform expansion. New tools and incentives aim to attract brands seeking engaged audiences. Early data hints at low ad frequency and light competition.
Why Your Paid Media ROAS Numbers Are Misleading
Marketers often see inflated ROAS figures from ad platforms, while backend data tells a different story. Attribution errors and platform self-interest distort results, making true campaign impact hard to measure. Incrementality testing offers a clearer answer.
Google Shares YouTube Ad Strategies That Boost ROI
New research from Google pinpoints which creative choices drive more conversions on YouTube. Human voices, early branding, and native visuals now have proven impact. The latest guidelines give advertisers clear, practical benchmarks.
Google Tag and Tag Manager Merge With No-Code Event Tools
A major update arriving August 20 will combine Google tag and Google Tag Manager, introducing no-code event tracking, a streamlined interface, and faster data delivery. The changes aim to simplify measurement for advertisers and marketers.
Why Cheap Paid Media Clicks Can Hurt Your ROI
Low-cost clicks may seem efficient, but they often fail to deliver real business results. Discover how focusing on the right paid media metrics can drive more sales, revenue, and profit for your campaigns.
AI Agents Push Publishers to Rethink Content Access and Monetization
AI-driven content requests are forcing publishers to balance discovery and paywall protection. New platforms and payment systems are emerging to address these challenges. Video and metadata strategies are evolving fast.
WPP Moves to Seal Sony Probe Details in Foster Lawsuit
Confidentiality concerns drive WPP to request sealing of Sony investigation details in a high-stakes legal battle. The company cites potential improper information sourcing and attorney-client privilege.
Flipboard Buys Graze to Expand Monetized Feeds on Open Social Web
A new acquisition aims to help feed creators earn revenue from contextual ads. Flipboard is integrating Graze’s technology to support monetization beyond Bluesky. The deal could reshape how curators build and profit from open web communities.
How to Calculate the Real Cost of Manual Checks in Publishing
Hidden manual tasks drain resources in publishing operations. Learn how to identify, measure, and prioritize automation and AI investments for maximum impact.
How Publishers Choose the Right Programmatic Platform
Publishers face tough choices when deploying programmatic trading platforms. Build, buy, or borrow? Each path has risks and rewards. Control, cost, and transparency are at stake.
NBC News Taps Taboola as Exclusive Programmatic Display Reseller
A new partnership puts Taboola in charge of NBC News’ programmatic display ad sales. Meanwhile, Divine, a Vine-inspired app, launches with a sponsor but no ads. Both moves signal shifts in digital media monetization.
Microsoft Advertising Unveils Agentic Playbook for AI-Driven Commerce
A new blueprint aims to help brands adapt as AI agents begin making purchases for consumers. The playbook focuses on discoverability, seamless transactions, and performance tools.
Why Musk’s Critique of Advertisers Misses the Real Power Shift
Advertisers are rethinking their influence over digital platforms. Elon Musk’s recent comments highlight a deeper debate about who truly shapes the online information ecosystem. The stakes for brand safety and public trust are rising.
OpenAI Expands ChatGPT Ads to 31 European Countries
Advertisers across Europe will soon access ChatGPT Ads, as OpenAI rolls out its conversational ad platform to 31 new markets. The move opens a high-intent channel for brands, with campaigns managed by OpenAI partners before self-service launches later this summer.
Ikea’s Ingka Group Launches Global Media Account Review
A major global media pitch is underway as Ingka Group, Ikea’s largest franchisee, reviews its billion-euro media account. Longtime partners iProspect and WPP Media face renewed competition. The outcome could reshape media buying in key markets.
Reddit Faces Pushback as Brands Target Community Influence
Marketers are stepping up efforts to shape Reddit conversations. Moderators and users are resisting brand involvement. In South Korea, simulated shopping sites raise new data and ad concerns.
Why Agentic AI in Advertising Needs Human Oversight
AI agents are reshaping advertising, but unchecked automation can risk budgets. Human review and strict governance are essential when real money is at stake. Deterministic systems, not probabilistic models, must control campaign execution.
WPP Faces Amended Lawsuit Over $350M Client Rebate Allegations
A former GroupM executive claims WPP Media kept millions in client rebates. Sony Pictures' internal probe reportedly uncovered $350 million misappropriated in China. WPP denies wrongdoing and seeks case dismissal.
Open-Source Marketing Mix Modeling Gains Ground Amid Privacy Shifts
Attribution is getting harder as privacy rules tighten. Open-source marketing mix modeling tools are now more accessible, with AI making them usable for non-experts. Marketers face new opportunities and risks.
Horizon Media’s Bob Lord Pushes Agencies Toward AI-Driven Growth
AI is changing how agencies work with advertisers. Bob Lord of Horizon Media says transparency and performance-based pay are replacing old models. Agencies that resist risk falling behind.
Nielsen Upgrades Video Measurement to Tackle Audience Bias
New data sets and wearable tech aim to improve accuracy. Nielsen targets underrepresented demographics and co-viewing. Updates arrive before the Fall TV season.
Cloudflare Blocks AI Bots, Boosts Publisher Licensing Revenue
Publishers are seeing new revenue as AI crawlers face stricter blocks. Cloudflare’s default bot restrictions are changing how content is licensed and monetized. Pay-per-use models and new tracking tools are reshaping negotiations.
Unlocking the Real Reason Advertising Changes Consumer Behavior
Most advertising theories miss the core question: why do ads actually work? A new approach argues that understanding motivation and subconscious triggers is key to making campaigns more effective.
ANA Pushes for Retail Media Standards as Ad Spend Surges
Marketers face challenges proving ROI in retail media. ANA members cite inconsistent measurement as the top barrier. New recommendations aim to unify metrics across networks.
Amazon’s Asda Deal Signals Shift in European Retail Media
A major UK grocer partners with Amazon to unify retail media measurement. The move could pressure other networks to standardize. Industry leaders are watching for broader impact.
Why Linear TV Remains Valuable Despite Agency Challenges
Operational hurdles, not audience loss, are holding back linear TV. Smaller agencies face high costs and complexity. New tech platforms aim to make linear TV more accessible and efficient.
Waymo Selects WPP to Lead Media Strategy in Key Markets
WPP Media will oversee strategy and buying for Waymo in North America, Europe, and MENA. The assignment follows Waymo's first national ad campaign and signals a push into new international cities.
Supply-Path Optimization Faces New AI Challenges in Media Buying
AI is reshaping media buying, but supply-path optimization remains essential. Goodway Group tests agentic AI while demanding transparency and value for advertisers. The industry weighs efficiency against control.
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