Ad-Tech & Programmatic - Page 2
22 articles
Organic Impressions Overtake Paid Ads in AI Brand Visibility
AI assistants now shape brand discovery, prioritizing organic mentions over paid ad impressions. Marketers face new challenges in measuring and optimizing how brands appear in AI-generated recommendations.
Walmart Connect Lets Advertisers Track YouTube Ads to In-Store Sales
Advertisers can now link YouTube video campaigns to Walmart sales. The new proof of concept uses real purchase data. Walmart Connect expands its partnership with Google. More platforms are expected to follow.
Why Agencies Are Prioritizing Speed Over Capabilities in M&A
Recent agency acquisitions signal a shift in strategy. Deals now focus on accelerating strategic goals, not just adding new skills. The race for market position is intensifying.
Reach Launches World Cup Campaign With Tesco Whoosh and EssenceMediaCom
A new campaign brings paper folding art to print and digital platforms for the World Cup. Reach, Tesco Whoosh, and EssenceMediaCom aim to engage fans with interactive content. The initiative combines editorial and branded experiences across major UK news titles.
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