Last stories and Publisher News - Page 6
1177 articles
Meta’s $18bn Settlement Signals a New Era for Social Media
Major legal action could reshape how brands reach audiences online. New restrictions may force marketers to rethink passive engagement. Social platforms face a turning point as user habits evolve.
How Pool One and AWK Aim to Redefine Outdoor Advertising
Outdoor ad budgets are under pressure. Pool One and AWK are joining forces to expand their reach. Markus Stahmer explains how digital formats and AI are changing the market.
Trade Desk Unveils Agentic AI to Streamline Programmatic Buying
A major platform update introduces agentic AI tools for easier campaign planning and buying. The move follows agency criticism and a stock downgrade. Early data shows improved cost efficiency for advertisers.
Search Traffic Collapse Forces Publishers to Rethink Distribution
Search referrals to publisher sites have plunged from 70% to under 20% in three years. John Nardone says this is a permanent shift. Publishers must now adapt to new distribution realities.
Washington Post Told to Reinstate Fired Columnist After Arbitration
An arbitrator ruled that The Washington Post must rehire Karen Attiah. The decision found her termination over social media posts was not justified. The publisher was also ordered to provide back pay.
AI-Generated Opinion Pieces Surface in Top US Newspapers
AI-written guest columns are appearing in major opinion sections. Human authors still dominate, but detection tools reveal a growing AI presence. Editorial policies and detection accuracy are now under scrutiny.
OpenAI Rolls Out ChatGPT Ads Across 31 European Markets
Marketers in Europe gain access to ChatGPT Sponsored ads as OpenAI launches its largest ad platform expansion. New tools and incentives aim to attract brands seeking engaged audiences. Early data hints at low ad frequency and light competition.
Why Your Paid Media ROAS Numbers Are Misleading
Marketers often see inflated ROAS figures from ad platforms, while backend data tells a different story. Attribution errors and platform self-interest distort results, making true campaign impact hard to measure. Incrementality testing offers a clearer answer.
X Rolls Out API for Brands to Build Chatbots in X Chat
Brands can now automate customer service on X Chat. The new API lets businesses create chatbots for direct messaging. X aims to rival WhatsApp and WeChat with this move.
FOIA Request Tactics Every Journalist Should Know
Accessing federal records can be challenging for reporters. Journalists reveal proven methods for generating FOIA ideas, writing effective requests, and handling appeals to secure public information.
Fox Corp. Faces Renewed Questions Over Possible News Corp. Merger
A court document has reignited speculation about a potential Fox Corp. and News Corp. merger. Executives say no talks are underway, but past attempts faced strong resistance. Investors and family members remain cautious.
Why AI Like Claude Needs Human Oversight in SEO
AI tools can speed up SEO research and drafting, but letting them publish content without review risks costly errors. Discover how human judgment prevents duplicate pages, keyword cannibalization, and missed search opportunities.
Google Unveils Flexible Billing to Tackle AI Platform Costs
Rising AI expenses are forcing businesses to rethink budgets. Google introduces new billing options for Antigravity and Gemini Enterprise. Flexible plans aim to help brands and agencies control unpredictable AI costs.
Meta Agrees to $17.1 Billion Settlement Over Teen Social Media Use
States secured a major settlement requiring Meta to pay billions and change how teens use Facebook and Instagram. New limits on usage and features aim to address addiction and privacy concerns.
Google Suspends Site Reputation Abuse Penalties in EEA
Manual penalties for Site reputation abuse will not impact search results for users in the European Economic Area after August 30. Google cites a European Commission decision as the reason for this regional change. The rest of the world will see no change.
Meta to Pay $18 Billion, Limit Teen Use After State Settlement
US states secure a landmark deal with Meta over youth social media addiction. The agreement imposes strict usage limits for teens and billions in payments. Major platforms face new pressure to change.
Google Shares YouTube Ad Strategies That Boost ROI
New research from Google pinpoints which creative choices drive more conversions on YouTube. Human voices, early branding, and native visuals now have proven impact. The latest guidelines give advertisers clear, practical benchmarks.
CBC Criticized for Policy on 'Terrorist' Label in 9/11 Coverage
Canada’s CBC is under fire for telling reporters not to call the 9/11 attacks 'terrorist attacks.' The broadcaster says it wants to avoid politicized language, but critics argue this guidance downplays the tragedy and its victims.
Wall Street Journal Faces Backlash Over AI-Assisted Opinion Piece
A high-profile opinion article in The Wall Street Journal was partly drafted using AI. The newsroom is debating the implications for editorial standards. Leadership stands by the decision.
Google Adds Goto Redirects to Search Result Links
A new redirect system is now live in Google Search, changing how result links work. The update aims to block scraping and protect users. Third-party SEO tools may see disruptions as the rollout reaches nearly all users.
Transform Your SEO Backlog Into a Strategic Roadmap
Many SEO teams confuse backlogs with roadmaps, risking wasted effort and missed business goals. Learn how to prioritize, sequence, and measure SEO initiatives for real impact using the SCOPE framework.
Why AI Brand Visibility Demands More Than SEO Tactics
AI-driven search is changing how brands are discovered and recommended. Technical SEO alone no longer guarantees a spot in AI recommendations. Cross-team action is now essential for brands aiming to win in the AI era.
US Top News Sites Lose a Third of Traffic Since 2024
Major US news websites have seen sharp declines in audience numbers. Traffic to the top 10 sites dropped by nearly a third in two years. Search referrals and monthly visits both fell significantly.
Marketers Fund AI Search but Still Call It SEO
Most marketing teams are investing in AI search visibility, yet 81% still use the term SEO for these efforts. New research reveals how budgets are shifting, what language buyers trust, and why clear results matter more than buzzwords.
How to Prioritize Content That Survives AI Search Answers
AI search is changing what content drives value. Learn which types of pages still attract clicks, citations, and business results-and which to deprioritize.
New Zealand Moves to Ban Social Media for Users Under 16
A new bill aims to restrict access to Instagram, TikTok, Snapchat, and Facebook for users under 16. The proposal targets online safety for minors. The law is not expected to advance before the November election.
Google Tag and Tag Manager Merge With No-Code Event Tools
A major update arriving August 20 will combine Google tag and Google Tag Manager, introducing no-code event tracking, a streamlined interface, and faster data delivery. The changes aim to simplify measurement for advertisers and marketers.
ChatGPT Moves to Block Spam With site: Query Update
A new update in ChatGPT targets spam by limiting the effectiveness of site: operator queries. Experts say this could undermine micro-site strategies and may influence other AI assistants to follow suit.
SEO and AI: Why Structured Content Still Drives Visibility
AI is changing how search works, but core SEO principles remain. Katharina Vogt explains why structure, trust, and real experience matter more than ever. Companies relying only on AI-generated content risk losing visibility.
Why Cheap Paid Media Clicks Can Hurt Your ROI
Low-cost clicks may seem efficient, but they often fail to deliver real business results. Discover how focusing on the right paid media metrics can drive more sales, revenue, and profit for your campaigns.
Page 6 by 20