Last stories and Publisher News - Page 18
708 articles
RTL and ProSieben Capture Young Viewers During Free-TV World Cup Pause
With the World Cup off free TV, Sunday night saw RTL and ProSieben win over younger audiences. Competing films outperformed rivals as public broadcasters led overall viewership. Audience data reveals shifting attention.
Reddit Posts Can Easily Trick AI Search Results
Short user comments on Reddit and similar sites can manipulate AI-powered search tools, a new Cornell study finds. Even 13-word snippets may sway ChatGPT or Google AI to promote spam or scams. The risk to search reliability is growing.
How Founders Became a Million-Dollar Podcast Without a Staff
A podcast built on independence now counts top CEOs as listeners. Its creator turned down a $50 million offer. Discover how Founders grew from obscurity to a major revenue source.
Local News Trust Drops as Partisan Divide Grows
Americans’ trust in local news is slipping. New data shows a decline in perceived value and widening partisan gaps. Fewer people turn to traditional outlets, raising questions for publishers.
Criteo Receives Takeover Bid From Vista Equity and Quinti Capital
A major ad-tech player is now the target of a high-premium acquisition offer. Two investment firms have teamed up to make a move. The deal could reshape the retail media landscape.
Versant Media Group to Acquire Full Swing for $530 Million
A major media owner is expanding beyond TV. Versant Media Group will buy golf simulator company Full Swing for $530 million. The deal signals a push into new business areas.
UK Regulator Targets Apple and Google App Store Payments
Britain's competition authority is considering new rules that could let app developers guide users to alternative payment methods. The move aims to reduce fees and increase competition in the UK app market.
How ChatGPT Sources News: Inside its data providers
ChatGPT relies on a mix of open web scraping and licensed publishers to deliver news and information. Each data source plays a distinct role, from global headlines to local updates. Here’s how these providers shape what users see.
Sean Evans on Building Hot Ones and the Future of Creator Interviews
Sean Evans, host of Hot Ones and a TIME 100 creator, discusses the evolution of creator-led interviews, the impact of platforms like YouTube and CTV, and what’s next for the creator economy.
Programmatic Pause Ads Await Standardization
Brands want to use programmatic pause ads, but technical hurdles remain. Standardized buying and measurement are still in development. Agencies and platforms are preparing for broader rollout.
Amedia Boosts Video Output to Capture Younger News Audiences
Norway’s Amedia overhauled its video strategy to reach younger readers on platforms like Snapchat and TikTok. The publisher revamped workflows, trained staff, and saw video views surge.
How Publishers Can Boost Video Ad Revenue With JWX Strategies
Video now accounts for up to a third of ad revenue for top publishers. JWX CEO John Nardone shares practical advice on maximizing video monetization, from content choices to platform tactics.
Google Dismisses Content-Signal Directive in Robots.txt
A Google representative says the new Content-Signal directive in robots.txt files, introduced by Cloudflare, is not recognized by major web crawlers or AI models. Find out why this matters for publishers and SEO professionals.
Le Monde Blocks Bad Bots While Monetizing AI Partnerships
AI bots are targeting publisher content. Le Monde is fighting back with advanced bot management and new licensing deals. The French newsbrand is seeing fresh revenue and stronger content protection.
2026 World Cup Puts Programmatic Sports Ad Economics to the Test
Advertisers face new challenges as the 2026 World Cup pushes programmatic live sports beyond reach and into measurable outcomes. Rising CPMs and fragmented budgets force brands to rethink campaign strategies.
CTV Advertisers Gain Access to Near-Complete Show-Level Performance Data
Advertisers on connected TV can now see detailed show-level ad performance. New integrations enable live optimization and greater transparency. This shift could reshape how brands allocate CTV budgets.
How Soft 404s Triggered a 90% media traffic Crash After Migration
A major media group lost nearly all its organic traffic after a domain migration. Fixing soft 404 errors and indexing issues restored visibility across 13 country sites. The recovery offers key lessons for publishers facing similar SEO challenges.
Survey Reveals Who Runs AI-Powered SEO in Companies
A new poll shows that SEO teams overwhelmingly lead AI-driven search optimization in most organizations. Only a tiny fraction trust non-SEO teams with this responsibility. Find out what this means for hiring and strategy.
Chatting Dominates Streaming as Creators Drive Audience Growth
Non-gaming streams now lead major platforms. Personality-driven creators are reshaping what viewers watch. New data shows how audience habits are shifting.
SEO Expert Slams HubSpot’s AI AEO Recommendations
A leading SEO specialist has criticized HubSpot for offering AI-generated AEO advice that could harm websites. The controversy highlights growing concerns over automated optimization tools and their real-world impact.
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