TikTok just opened its ad network to 400,000 apps, instantly doubling its reach. New AI tools are set to change how brands connect with audiences and close sales. Agentic features are now the new standard for advertisers on the platform.
US advertisers now have access to TikTok’s ad network, spanning 400,000 apps. AI shopping and lead tools are set to change how brands connect with buyers.
Advertisers are betting on influencer livestreams to reach elusive young sports fans. Creator Sports Network lets brands own the screen and the conversation during creator-led game streams.
Teens and young adults are watching far more sports than last year. Social platforms and digital creators now shape how fans engage with games. Publishers and rights holders face new demands.
Australian lawmakers want users to control social media feeds. New legislation would force platforms to let people disable algorithms or face penalties. Tech giants are now in the spotlight.
A new Australian bill would let users switch off algorithmic feeds. Platforms like Facebook and TikTok could be forced to offer chronological content. The move targets targeted ads and data profiling.
Brands are hiring ghost creators to mass-produce content that mimics authentic user voices. This tactic blurs the line between real and manufactured influence.
A progressive media nonprofit is recruiting digital creators to reach skeptical young voters. The initiative aims to counter right-wing viral content and reshape political engagement before 2028.
TikTok's new multiyear deal with the NFL gives advertisers direct access to league content and exclusive ad formats. The partnership arrives as sports engagement on TikTok continues to climb.
A new California bill would block social platforms from using algorithmic feeds and autoplay videos for users under 16. Tech companies and digital rights groups warn of First Amendment issues. The decision could change how young people see content online.
Educators across the US and UK are facing a surge of AI-generated sexualized images and videos created by students. These incidents are causing distress, investigations, and changes in school policies. Platforms like TikTok and Snapchat are under scrutiny for their response.
A major settlement has been reached in a US case over children’s data. TikTok and ByteDance agreed to pay $400 million after allegations of violating child privacy laws. The deal follows growing legal scrutiny of social platforms.
States secured a major settlement requiring Meta to pay billions and change how teens use Facebook and Instagram. New limits on usage and features aim to address addiction and privacy concerns.
A new bill aims to restrict access to Instagram, TikTok, Snapchat, and Facebook for users under 16. The proposal targets online safety for minors. The law is not expected to advance before the November election.
Publishers are adapting video strategies as audiences shift to new platforms. Joe Pickover explains why tailored formats, live coverage, and data-driven decisions are now essential. AI and platform fragmentation are reshaping newsroom workflows.
Users can now listen to or watch Reddit posts in certain communities. The new feature is available on iOS and Android apps. Reddit aims to see which formats engage users most. Original text posts remain unchanged.
Brands can now verify TikTok, YouTube, and other social accounts in Search Console to access first-party search performance data. This update lets marketers measure social content’s impact across Google Search, Discover, and News.
Instagram is now available on Samsung Smart TVs in the US. Users can watch Reels, Stories, and longer videos on the big screen. Meta aims to bring social video into shared living rooms.
A new California law restricts algorithmic recommendations to minors. Meta, Google and TikTok are challenging the rule in court. The outcome could impact platform features and user experience.
Disney is partnering with TikTok to let creators use its characters for new content. The move follows a brief deal with Open AI's Sora. The goal: engage fans while protecting Disney's IP.
A federal appeals court declined to revisit its decision on Ohio's parental consent law for minors using social platforms. The move is a setback for NetChoice and major tech companies. Legal battles over youth access continue.
Traditional news outlets are losing audience and revenue. News creators are capturing attention, especially among younger users. The latest Reuters report reveals how these influencers are changing news consumption.
Original video content from the publisher drew over 626 million views. Social platforms fueled rapid audience growth. Website traffic soared after a major migration.
A fitness creator transformed her social media momentum into a paid platform. Her new subscription service now reaches tens of thousands of members worldwide. The move highlights a key decision point for digital fitness entrepreneurs.
Major social platforms are tightening controls on AI-generated posts. New measures target spam, fake accounts and low-value videos. Creators face stricter rules and new verification steps.
Social and video content creators can now track Instagram, TikTok, X, and YouTube performance in Google Search Console. New global rollout includes a detailed help guide for analyzing cross-platform data.
Stricter rules for platforms serving minors will start in January. Parental consent will be required for algorithmic feeds and late-night notifications. Other states face similar legal battles.
Digital ad budgets for search continue to grow. Social channels are gaining ground even faster. Marketers are watching OpenAI’s ad ambitions as Google and Meta hold their lead.
Brands and platforms turned to creators for World Cup coverage. Alternative broadcasts and social media partnerships reached younger fans. Data shows creator-led content outperformed celebrity campaigns.
A high-stakes legal battle over alleged teen harm is set for August. Meta wants the 9th Circuit to pause the trial. State attorneys general are pressing forward with addiction claims.
