TikTok - Page 2
28 articles
Short-Form News Videos Shape Messi vs. Ronaldo Preferences
A new study links short-form news video consumption to soccer star preferences. Audience political identity and platform choice both play a role. The findings raise questions for publishers targeting younger viewers.
Walmart Invests Over $1 Billion in Streaming Ad Platform Vibe.co
Retailers are moving deeper into streaming ads. Walmart has agreed to acquire Vibe.co, a connected TV ad platform, in a deal valued above $1 billion. The move highlights how shopping data is shaping video advertising.
Grupo RBS Builds Dedicated Editorial Team for Social Video
A major Brazilian publisher has overhauled its newsroom to treat social media as a core editorial product. The new structure drives both audience growth and revenue, with measurable results.
News Video Consumption Surges as Social Platforms Overtake TV
Audiences are turning to social media for news videos. New data shows younger viewers prefer online platforms over traditional TV. Publishers see opportunities in both short and long-form video content.
Forbes Experiments With Creator-Led Video to Expand Social Reach
A new initiative puts TikTok and Instagram creators at the center of Forbes’ off-platform strategy. The publisher is testing flexible deals to boost video-led coverage and audience growth.
Meta, Alphabet and Bytedance Tighten Grip on UK Online Audiences
US and Chinese tech giants now dominate UK web traffic. Meta, Alphabet and Bytedance see major growth, while UK publishers lose share. BBC remains the only UK entity in the top ten.
UK to Block Social Media Access for Users Under 16 by 2027
A sweeping UK proposal would bar anyone under 16 from Snapchat, TikTok, YouTube, Instagram, Facebook and X. The plan also targets gaming and livestreaming platforms, citing child safety concerns.
Florida Targets TikTok Over Alleged Violations of Teen Account Law
A new lawsuit accuses TikTok of letting under-14s create accounts without parental consent. Florida seeks penalties and tighter compliance. The case could impact how platforms manage young users.
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