Social Platforms & Ecosystems - Page 4
144 articles
UK Regulator Targets Apple and Google App Store Payments
Britain's competition authority is considering new rules that could let app developers guide users to alternative payment methods. The move aims to reduce fees and increase competition in the UK app market.
Sean Evans on Building Hot Ones and the Future of Creator Interviews
Sean Evans, host of Hot Ones and a TIME 100 creator, discusses the evolution of creator-led interviews, the impact of platforms like YouTube and CTV, and what’s next for the creator economy.
Amedia Boosts Video Output to Capture Younger News Audiences
Norway’s Amedia overhauled its video strategy to reach younger readers on platforms like Snapchat and TikTok. The publisher revamped workflows, trained staff, and saw video views surge.
How Publishers Can Boost Video Ad Revenue With JWX Strategies
Video now accounts for up to a third of ad revenue for top publishers. JWX CEO John Nardone shares practical advice on maximizing video monetization, from content choices to platform tactics.
Chatting Dominates Streaming as Creators Drive Audience Growth
Non-gaming streams now lead major platforms. Personality-driven creators are reshaping what viewers watch. New data shows how audience habits are shifting.
World Cup Drives Surge in U.S. Soccer Fandom
A new survey shows more Americans are tuning in to the World Cup. Interest is rising, especially among younger and Hispanic audiences. Brand sponsorships are also gaining traction.
kicker Sets New Digital Traffic Record During World Cup Surge
June brought unprecedented digital traffic for kicker. The World Cup drove record visits, video views, and subscription growth. Audience engagement soared across platforms.
ZDF Airs Satirical FIFA Critique During World Cup Broadcast
A 15-second spot aired during a World Cup match on ZDF featured Maximilian "HandOfBlood" Knabe as a fictional club president. The ad took aim at FIFA and the evolution of the tournament. The campaign also promoted Knabe's beverage brand.
Meta Quietly Tests Pocket App for AI-Generated Mini-Games
A new app lets users create and share AI-powered mini-games. Pocket is not yet widely available. Meta is using user interactions to refine its AI systems.
4 Warning Signs Your Facebook Account Was Hacked
Unusual logins, changed profile details, or odd messages could mean your Facebook is compromised. Learn the top signs of a hack, how to check your account activity, and the steps to quickly secure your profile before more damage is done.
Elon Musk's Push to End FTC Privacy Order Splits Industry
A high-profile petition to vacate a federal privacy settlement has divided privacy advocates and state officials. The outcome could impact data practices and AI development costs for major platforms.
The Guardian to Add 55 Permanent Roles in Global Expansion
Dozens of new jobs are coming to The Guardian’s UK, US, and Australian offices. The publisher is investing millions to expand its audio and visual journalism and reach new audiences.
Daily Mail Faces $10M Lawsuit Over Social Media Photo Use
A class action accuses the Daily Mail of routinely using social media images without permission. The lawsuit claims potential liabilities could reach $10 million annually. Media professionals are watching closely.
Reddit Launches Split Testing Tool for Advertisers
A new feature lets brands compare ad variants before campaigns go live. The tool offers controlled A/B testing and automated winner selection. Minimum daily spend applies.
Dove and Victoria’s Secret Pink Bet on 'Elle' Series Integration
Major beauty and fashion brands are investing in Amazon Prime’s 'Elle' series. Despite mixed reviews, Dove, Victoria’s Secret Pink, and L'Oréal Paris are launching in-show integrations and campaigns. Brands hope to capture audience loyalty.
Media Trust and Data Sharing: Where Consumers Draw the Line
Americans are cautious about sharing personal data with media platforms. New research shows viewers are selective about what they disclose. Trust varies sharply by platform and type of information.
Gen Z Drives Movie Theater Visits With Social Buzz and Horror Hits
Young adults in the U.S. are returning to cinemas at higher rates than before the pandemic. Social media influence and unexpected horror film successes are fueling this trend, according to new research.
Guardian Expands With 55 New Digital and Visual Journalism Roles
Dozens of new jobs are coming to the UK, US, and Australia. The Guardian is investing in video, audio, and data journalism. The move aims to reach new audiences and strengthen its digital future.
People Inc. Blocks AI Scrapers, Prioritizes Creator Trust in Licensing Deals
People Inc. is tightening control over how AI platforms access its content. The company now blocks all AI scrapers by default, only allowing approved partners with licensing deals. Jonathan Roberts explains why trust in creators matters more than trust in AI.
AI-Generated Instagram Influencers Promote Goose App, Raising Alarms
A network of artificial Instagram accounts is pushing Goose, a new dating and friendship app for gay men. The campaign uses AI-generated influencers, sparking debate over transparency and deceptive marketing tactics.
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