Monetization & Revenue - Page 7
269 articles
Programmatic Pause Ads Await Standardization
Brands want to use programmatic pause ads, but technical hurdles remain. Standardized buying and measurement are still in development. Agencies and platforms are preparing for broader rollout.
How Publishers Can Boost Video Ad Revenue With JWX Strategies
Video now accounts for up to a third of ad revenue for top publishers. JWX CEO John Nardone shares practical advice on maximizing video monetization, from content choices to platform tactics.
Le Monde Blocks Bad Bots While Monetizing AI Partnerships
AI bots are targeting publisher content. Le Monde is fighting back with advanced bot management and new licensing deals. The French newsbrand is seeing fresh revenue and stronger content protection.
2026 World Cup Puts Programmatic Sports Ad Economics to the Test
Advertisers face new challenges as the 2026 World Cup pushes programmatic live sports beyond reach and into measurable outcomes. Rising CPMs and fragmented budgets force brands to rethink campaign strategies.
CTV Advertisers Gain Access to Near-Complete Show-Level Performance Data
Advertisers on connected TV can now see detailed show-level ad performance. New integrations enable live optimization and greater transparency. This shift could reshape how brands allocate CTV budgets.
Agentic Media Buying Reshapes Programmatic CPMs and Fill Rates
New data reveals how agentic media buying is changing programmatic ad performance. Analysts compare CPMs, fill rates, and auction strategies to traditional methods. Publishers see shifts in user engagement and revenue metrics.
World Cup Ad Spend Leaves Non-Partners on the Sidelines
Ad budgets are shifting as the World Cup dominates June. Non-partner brands are pausing spend, while major sponsors concentrate resources on TV. The market impact is smaller than expected.
Daily Mail Faces $10M Lawsuit Over Social Media Photo Use
A class action accuses the Daily Mail of routinely using social media images without permission. The lawsuit claims potential liabilities could reach $10 million annually. Media professionals are watching closely.
Dove and Victoria’s Secret Pink Bet on 'Elle' Series Integration
Major beauty and fashion brands are investing in Amazon Prime’s 'Elle' series. Despite mixed reviews, Dove, Victoria’s Secret Pink, and L'Oréal Paris are launching in-show integrations and campaigns. Brands hope to capture audience loyalty.
Equativ’s Michael Lehman Sees AI as a Boost for Open Web and Programmatic
AI is stirring debate in digital advertising, but Equativ’s Michael Lehman offers a rare optimistic view. He discusses transparency, publisher prospects, and why halting marketing spend could backfire.
Cloudflare Sets 2026 Deadline for AI Crawlers to Split From Search
AI companies face new rules on web crawling. Cloudflare will block mixed-use bots from ad pages by default in 2026. Publishers may gain more control and revenue from AI training access.
Ace Hardware Turns Prime Day Buzz Into Loyalty and Revenue Gains
Retailers are adapting to the mid-year deals surge. Ace Hardware uses its own Rewards Days to drive sign-ups, boost retail media, and capture market share. The strategy leverages shopper behavior shaped by Amazon’s Prime Day.
People Inc. Blocks AI Scrapers, Prioritizes Creator Trust in Licensing Deals
People Inc. is tightening control over how AI platforms access its content. The company now blocks all AI scrapers by default, only allowing approved partners with licensing deals. Jonathan Roberts explains why trust in creators matters more than trust in AI.
Reddit Data Now Powers AI Search for Google and OpenAI
Reddit has signed major data licensing deals, making its user-generated content a key resource for AI models. COO Jen Wong explains why human posts remain central to Reddit’s value.
Publishers at Cannes Lions 2026 Prioritize Trust and Quality Over AI Hype
Media leaders at Cannes Lions 2026 shifted focus from AI buzz to building trust, improving data collaboration, and delivering premium experiences. The event highlighted a new approach to value across the open web.
Independent Publishers Find Growth in Scalable Print-Digital Models
Independent publishers are leveraging new production tools to scale efficiently. Dean Cook outlines how fixed-cost workflows and hybrid print-digital strategies are reshaping local media. Distribution and technical compliance remain critical.
Washington Post Experiments With Flexible Access to Boost Reader Revenue
A new approach at The Washington Post aims to convert more readers by offering flexible access options. The strategy targets users unwilling to commit to long-term subscriptions, seeking to close the gap between willingness to pay and willingness to commit.
How CT Mirror Secures Local Matches for NewsMatch Campaigns
Local newsrooms are raising more through local matches than national programs provide. CT Mirror shares its approach to building sustainable community funding. Learn how planning and targeted outreach drive results.
Walmart Invests Over $1 Billion in Streaming Ad Platform Vibe.co
Retailers are moving deeper into streaming ads. Walmart has agreed to acquire Vibe.co, a connected TV ad platform, in a deal valued above $1 billion. The move highlights how shopping data is shaping video advertising.
UK Publishers Unite to Launch Atria, Curating Premium Ad Inventory
Six major UK publishers have formed Atria, a collective to control and curate their own ad inventory. The move aims to offer advertisers high-quality, scalable options while addressing challenges from programmatic advertising and changing web standards.
Google Offers Publishers AI Traffic-But Only for Content Training Rights
Major news publishers face a tough choice as Google proposes a new AI-driven traffic deal. The offer comes after significant drops in search referrals. Participation means giving Google broad rights to use publisher content for AI model training.
Unilever Mobilizes 50,000 Creators for World Cup Campaign
A record 50,000 creators are powering Unilever’s World Cup push. The brand’s strategy includes global influencer activations and large-scale pop-up events in host cities. Unilever aims to boost earned media and brand engagement.
Agentic Advertising Risks Repeating Programmatic’s Intermediary Problem
Automation in digital ad sales is supposed to cut out middlemen. But agentic advertising may simply rebuild the same layers of complexity and bias that publishers faced before.
Intent IQ’s Fabrice Beer-Gabel on Monetizing Identity-Less Ad Environments
Publishers are turning signal loss into new revenue streams. AI is helping advertisers reach millions of iOS users without major tech changes. Intent IQ’s Fabrice Beer-Gabel explains how the industry is rethinking identity-less environments.
Grupo RBS Builds Dedicated Editorial Team for Social Video
A major Brazilian publisher has overhauled its newsroom to treat social media as a core editorial product. The new structure drives both audience growth and revenue, with measurable results.
Los Angeles Times Faces Payment Delays Amid IPO Ambitions
Vendors and contractors report late payments from the Los Angeles Times. The issue emerges as the paper’s billionaire owner pursues a public offering. Tensions with new hires add to the challenges.
Beehiiv and Cloudflare Give Newsletter Creators Direct AI Crawler Controls
Independent newsletter publishers can now manage which AI crawlers access their content. Beehiiv’s new integration with Cloudflare brings advanced crawl controls to creators. This move levels the playing field with larger news organizations.
Motor Presse Stuttgart Overhauls Marketing and Launches #rauszeit Campaign
A major restructuring brings marketing and distribution closer together. The new #rauszeit campaign unites multiple brands. Digital skills and data-driven subscription management are now central.
OpenAI Targets $100 Billion in Ad Revenue by 2030
OpenAI is betting big on advertising to fund its AI services. Executives revealed ambitious revenue targets at Cannes Lions. The company is expanding into new markets and launching a self-serve ad platform.
Google Seeks Broader Publisher Rights for AI News Features
Publishers face new licensing choices as Google tests AI in Google News. The company is offering expanded content rights, including AI model training. Some publishers are weighing the impact on revenue and legal risk.
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