Monetization & Revenue - Page 7
161 articles
Key Lessons for Publishers From InPublishing’s May/June Issue
InPublishing’s latest issue highlights urgent challenges and opportunities for publishers. Topics include media accountability, AI’s impact, print sustainability, paywall strategies, and community building.
Bernie Sanders Pushes $7 Trillion AI Wealth Fund for Public Benefit
A new proposal targets the largest AI companies with a major tax. The plan would create a sovereign wealth fund for Americans. Direct payments and funding for public programs are at stake.
Flip-Pay Unveils Donation Platform as Publishers Seek Paywall Alternatives
Publishers facing declining ad and subscription revenue now have a new option. Flip-Pay Supporter lets readers contribute directly, offering a flexible alternative to traditional paywalls. The platform is available to publishers of any size.
Business Insider Staff Skeptical as Leadership Tries to Reassure
Leadership changes and layoffs have shaken Business Insider. Executives say the brand is resilient, but staff doubts remain. Traffic and subscriptions have dropped. Morale is low.
Trusted Reviews Targets AI Scrapers With Search-Only Website Contracts
Publishers are taking new legal steps to stop AI bots from scraping their content. Trusted Reviews is now enforcing search-only contracts and tracking violations. The move could reshape how tech giants access publisher data.
The Trade Desk Pushes Ventura OS to Challenge TV Ad Conflicts
A new TV operating system from The Trade Desk aims to disrupt how ad dollars flow on smart TVs. Ventura OS promises transparency and neutrality for both advertisers and publishers. Device makers face tough choices as the OS market grows crowded.
Penske Media Corp. Buys Vox Media Portfolio, Forms PMX Subsidiary
A major digital publishing shakeup is underway. Penske Media Corp. has acquired Vox Media’s brands and launched a new subsidiary, PMX. The move creates the world’s largest digital publisher. Leadership changes are also confirmed.
BBC Plans 550 Job Cuts and $100M Commissioning Reduction
Hundreds of roles are set to be eliminated as the BBC targets major cost savings. The broadcaster will also cut over $100 million from its commissioning budget, according to new director general Matt Brittin.
Goodway Group Cuts SSP Partners After Supply-Path Optimization Push
An independent agency has slashed its SSP partners to single digits. Goodway Group’s supply-path optimization efforts now focus on direct supply and quality media, aiming to boost efficiency and cut costs.
Why Publishers Still Lose Revenue in Programmatic Advertising
Years after The Guardian exposed programmatic revenue loss, publishers remain squeezed by hidden fees and opaque trading. Limelight’s James Macdonald explains why transparency is still out of reach.
Axios Expands Local News Coverage With Two New US Markets
A major US news publisher is growing its local footprint. Axios is adding two more city-focused newsletters, aiming to deliver concise, essential updates directly to readers’ inboxes. The move highlights a shift in how local news is produced and consumed.
Mirror Introduces Paywall and Subscription Tiers for Digital Readers
A new paywall is live for Mirror’s digital content. Readers now face subscription options for premium access. The move follows declining referral traffic and revenue. Other Reach titles have adopted similar models.
Video Buyers Face Pressure to Act on New Industry Quality Standards
A new shared framework for video ad quality is here. Buyers can now use measurable signals, not just labels, to guide spend. The next challenge: putting these standards into real buying decisions.
Reuters Institute Data Shows Direct News Traffic Drops, Subscriptions Stagnate
Fewer readers are visiting publisher sites directly, according to new Reuters Institute data. Social and video platforms now lead as news sources. Subscription growth is stalling as a result.
Coffee Subscriptions Power The Newsground’s Investigative Journalism Model
A new investigative outlet is funding its reporting through coffee sales. Readers can support journalism and get fresh beans delivered. The Newsground aims for transparency and community engagement.
Qobuz Surges 45.7% in 2025, Outpacing Global Streaming Growth
A French streaming service posted record revenue gains, far exceeding industry averages. Most of its growth came from outside France, with the U.S. and U.K. leading. The company now boasts high user revenue and zero debt.
Ringier Proves Deep User Relationships Drive Higher Lifetime Value
A Swiss publisher now has hard data showing that direct user engagement pays off. Ringier’s new approach combines ad and reader revenue to measure true customer value. See how this changes monetization strategy.
Fox to Buy Roku in $22 Billion Move to Expand Streaming Reach
A major acquisition will combine Fox’s news and sports assets with Roku’s streaming platform. The deal aims to boost audience targeting and reduce reliance on traditional TV delivery.
WARC Raises 2026 Global Ad Growth Forecast but Flags $94B Risk
Ad market projections for 2026 have been revised upward. WARC now expects 11.5% growth. But ongoing Gulf tensions could threaten $94 billion in gains. Key sectors face heightened uncertainty.
LinkedIn Debuts Creator Marketplace for Brand Partnerships
Brands can now connect with vetted creators directly on LinkedIn. The new Creator Marketplace offers tools for discovering and collaborating on both organic and sponsored content. Early access is limited to select users in North America.
Page 7 by 8