India Media
13 articlesA strong section can balance feature tests, editorial calendars, visual examples, buyer guides and data stories. Timely stories bring readers in, while guides and explainers give them a reason to return after the first announcement.
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For Publishers in the AI Age, Trust Is the Real Asset
With AI serving up answers before readers even click, Ashwin Padmanabhan argues that publishers need to move beyond chasing pageviews and invest in trust and direct audience connections.
AP Moves US Video Production Jobs to India Amid Layoffs
Twenty US video production roles are being cut as AP shifts work to India. Union leaders warn of risks to coverage quality. Additional layoffs in photo and London video teams are planned.
Google DeepMind’s Backstory Speeds Up Image Fact-Checking
Fact-checkers at India Today use Backstory to quickly verify images. The tool automates provenance checks and context tracing. Google DeepMind is gathering feedback from journalists to improve accuracy.
NDTV Focuses on Proprietary Layers in Its AI News Strategy
Indian publisher NDTV is investing in AI tools that enhance newsroom workflows and audience products. The company prioritizes building unique software and data layers over relying solely on generic AI models. Editorial teams remain central to the process.
Indian Court Sides With OpenAI in ANI Copyright Dispute
A Delhi High Court decision finds OpenAI did not infringe ANI’s copyright by using news content for AI training. The ruling clarifies legal boundaries for AI model development in India. Media and tech companies are watching closely.
The Pioneer Launches Kerala Edition, Targets English Daily Market
A new English-language newspaper enters Kerala, challenging the dominance of The Hindu and The New Indian Express. The Pioneer partners with Amogh Publication Networks to expand its print and digital presence in the state.
Meta Responds After Paid Instagram Ads Linked to Child Abuse
A BBC investigation uncovered paid Instagram ads promoting child abuse. Meta says it did not knowingly allow such ads and has removed violating content. The company faces scrutiny over its ad moderation systems.
Jagran New Media Integrates Google AI to Boost Newsroom Output
A major Indian publisher has embedded Google’s generative AI into its CMS. The move aims to speed up content production while maintaining editorial quality. Early results show higher efficiency and audience growth.
Financial Express Rethinks Page Views as Newsroom Success Metric
Legacy newsrooms are questioning the value of page views. Financial Express Digital’s Vertika Kanaujia says engagement and trust matter more than raw traffic. New frameworks are shifting how editorial teams measure success.
AI Data Centers Are Fueling a Hidden Environmental Crisis
AI’s rapid growth is driving a surge in data center energy and water use. Most companies aren’t tracking this impact. Sustainability frameworks are struggling to keep up.
Newslaundry’s Subscription-Only Model Challenges Ad-Driven News
Subscription revenue demands a clear message. Newslaundry’s co-founder says mixing ads and paywalls weakens trust. He explains why ground reporting and audience belief-not product quality-drive paying subscribers.
The Hindu Leverages AI to Drive Reader Engagement and Subscription Revenue
The Hindu is using AI to help readers discover more of its journalism. By focusing on content discovery, personalization, and accessibility, the publisher aims to boost engagement and subscription value. App engagement has risen 50 percent in the past year.
India Today Tests AI Tool to Predict Audience Engagement Before Publishing
India Today is piloting Audipulse, an AI system designed to forecast audience engagement before stories go live. The tool analyzes past data to guide editors on timing, format, and content. Early results show higher prediction accuracy than manual methods.