A major Indian publisher has embedded Google’s generative AI into its CMS. The move aims to speed up content production while maintaining editorial quality. Early results show higher efficiency and audience growth.
Jagran New Media has overhauled its digital newsroom by embedding Google’s generative AI and cloud tools directly into its proprietary SmartCMS platform. This shift is designed to help the publisher’s editorial teams produce more content at a faster pace, without sacrificing the standards of accuracy and trust that underpin its brand.
To address bottlenecks in content production, Jagran New Media introduced a one-click AI generation feature powered by Gemini APIs and Google AI Studio. This tool enables more than 150 journalists to automatically generate headlines, summaries, article drafts, and metadata within the CMS, freeing up time for deeper reporting and storytelling. All AI-generated content is subject to human review before publication to ensure editorial integrity.
Maintaining trust and quality at scale remains a priority. The company implemented an AI-powered EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) scoring system that evaluates every article draft before it goes live. According to Jagran New Media, this system has achieved a 95% adoption rate across the organization and contributed to an 18% increase in unique users from Google Search between November 2025 and April 2026.
Recognizing the shift in audience preferences, Jagran New Media uses Gemini-powered Smart Interlinking and SmartToggle features to automatically convert articles into multi-format, omni-channel assets. This approach aims to reach readers across platforms and formats beyond traditional text.
On the infrastructure side, the publisher relies on a real-time data pipeline built with Google Pub/Sub and Apache Solr. As of April 2026, the system processes over 100,000 messages per second and eliminates indexing delays, ensuring that breaking news is instantly discoverable. The company reports a 60% increase in Google Discover clicks and a total audience reach of 2.18 billion impressions.
Jagran New Media’s approach reflects a broader trend among publishers seeking to balance speed, scale, and editorial standards through AI integration. Similar strategies have been adopted by other media organizations, such as United Daily News Group, which developed a system to embed editorial judgment into newsroom workflows (read how another publisher structured its AI-powered editorial process).
Company executives say that AI is not replacing journalists but enabling them to focus on impactful storytelling and factual reporting. By combining Gemini API and Google Pub/Sub with SmartCMS, Jagran New Media aims to create a more agile, efficient, and future-ready newsroom that can serve millions of readers daily while upholding editorial trust.
Jagran New Media is a leading digital publisher in India, operating several major news and content brands. The company’s digital properties collectively reach hundreds of millions of users each month, making it one of the country’s most influential online media groups. Its investment in proprietary technology and AI-driven workflows reflects a commitment to innovation and audience growth in a highly competitive market.
