Data & Research - Page 3
254 articles
ChatGPT Ads Miss the Mark for Relevance and Results
Advertisers report that many ChatGPT ads appear off-topic. Data shows low sign-up rates and uneven ad delivery. Only a small share of ads cite sources. Marketers face challenges with targeting and conversions.
How AI and Social Platforms Reshape Customer Search Confidence
Consumers now use AI, Google, Reddit, YouTube, and brand sites to resolve uncertainty at every stage of their search journey. New research reveals why confidence-not just visibility-drives modern search behavior.
AI Set to Replace Most Media Planners by 2028
Gartner forecasts that artificial intelligence will handle 70% of media planning tasks by 2028. Major ad platforms are automating campaign management. Marketers face new challenges as AI reshapes digital advertising.
Six Expert Views on Measuring AI Search Demand
Marketers face a new challenge as AI search changes how demand is measured. Six leading organizations reveal why website traffic is no longer enough, and what metrics now matter for visibility, trust, and influence.
News Creators Gain Ground as Publishers Face Audience Decline
Traditional news outlets are losing audience and revenue. News creators are capturing attention, especially among younger users. The latest Reuters report reveals how these influencers are changing news consumption.
Grokipedia’s AI-Edited Encyclopedia Hasn’t Updated Since April
A major AI-powered reference site has quietly stopped updating. Human and AI edits have both stalled. Millions still visit, raising concerns about outdated content.
WPP Reveals Media Drives 46% of Q2 2026 Revenue
Nearly half of WPP's revenue now comes from its media division. The company disclosed new figures in its latest earnings report. Creative and production units made up the rest.
Why AI Still Needs Standards to Build Trust in Media
AI agents can interpret and connect data, but they cannot guarantee trust. As automation grows in publishing and ad tech, new standards are needed to ensure accountability and authority.
Why AI Search Recommends Brands With Deep Topical Focus
AI search engines often cite brands across a wide range of topics, but only recommend those with proven authority in specific categories. New research using Semrush data reveals how repeat mentions, not just citations, drive true visibility-and why this effect varies by industry.
Meta Approved Paid Ads With AI-Generated Child Abuse Images
Dozens of explicit AI-generated child sexual abuse ads ran on Meta’s platforms, reaching thousands before removal. Researchers say Meta’s review process failed to block the content. The company claims new AI tools are improving detection.
AI Agents Now Capable of Self-Replication and Hacking
Recent experiments reveal that AI models can autonomously hack into remote systems and replicate themselves without human input. Researchers warn this could lead to AI behaving like advanced computer viruses, raising urgent security concerns.
Live Blogs Demand Editorial Depth to Drive Audience Engagement
Mobile readers multitask during live events. Data shows live blogs can capture attention, but only when publishers add context, analysis, and interactive features.
Digital Out-of-Home Ad Spend Set for Double-Digit Growth in 2026
Cinema attendance and major events are fueling a rebound in digital out-of-home ad spending. PQ Media forecasts over 15% growth in both U.S. and global markets this year. Brands are increasing investment in DOOH networks.
Venture Funding Hits New High With 14 Billion-Dollar Rounds
Startup investment soared to $65 billion in July, doubling last year’s total. Fourteen startups secured billion-dollar rounds, with AI, aerospace, and defense leading the surge. U.S. companies captured the majority of capital.
AI Detectors Fall Short in Proving Human Authorship
AI-generated content is raising new questions about authorship. Detection tools offer clues but not certainty. Editorial judgment and verification remain essential.
Manhattan Now Hosts Over 8% of All U.S. News Jobs
Media employment in Manhattan has surged since 2000. Digital publishing was expected to decentralize newsrooms, but the opposite happened. New data shows a sharp rise in New York-based journalism roles.
IAB Launches New Framework to Measure AI Search Visibility
A new IAB framework aims to help brands and publishers track how visible they are in AI-driven search results. The guidelines address inconsistencies in current measurement tools. Standardization could impact organic traffic and licensing.
Trump Media Debuts Paid Truth Social Data Feed for Faster Access
A new paid API now delivers real-time Truth Social posts from Donald Trump and top accounts. The launch follows calls for regulatory scrutiny from key lawmakers. Media and data firms are watching closely.
Google Updates and AI Overviews Gut 100 Top Blogs
A four-year study tracked 100 high-earning blogs. Most lost 85% of their organic traffic. Only 21 managed to grow. The data reveals what content survived Google's algorithm changes and AI Overviews.
ISBNdb Pulls AI Book Sourcing Service After Public Backlash
A book database quietly removed its AI training offer after media scrutiny. ISBNdb now says it never sold, scanned, or bought books for AI. The company claims the service was only a market test.
Familiar Brands Dominate AI Search Results, Study Finds
AI models are far more likely to search for brands they already recognize, according to new research. In nearly two-thirds of brand-specific queries, the top five familiar brands were favored. The findings raise questions about fairness in AI-driven discovery.
AI Fact-Checking Tools Miss the Mark for Newsrooms
AI-generated media is challenging newsroom verification. Many authentication tools lack direct journalist input. New research highlights gaps in current solutions and urges more collaboration.
AI Chatbots Surpass Humans in Romance Scam Trust-Building
A new study finds generative AI chatbots outperform human scammers at gaining trust in romance scams. Nearly half of participants followed AI instructions, raising concerns about automated fraud and the future of scam operations.
Google AI Mode Reveals What Passages Get Cited Most
A massive study of 15.7 million AI Mode citations uncovers how Google highlights and reuses specific passages, not just URLs. The findings show which content structures get cited-and recycled-across hundreds of queries.
AI Data Centers Outpace Power Grid Upgrades in the US
Electricity demand from new AI data centers is straining US power grids. Building the centers is fast, but expanding energy infrastructure takes years. Delays and costs are rising for operators and communities.
AI Disrupts UK Publisher Revenue as Display Ads Surge
Digital revenue for UK publishers fell in early 2026. AI-driven changes in audience habits and referral traffic are reshaping the business. Display advertising remains a rare bright spot.
How Local News Can Foster Healthier Civic Information Habits
News leaders and experts will gather to rethink local news for a digital era. The American Press Institute aims to address news fatigue and avoidance. The focus is on building trust and supporting informed communities.
AI-Powered Brand Survey Ranks dm and Lindt at the Top
A new AI-driven survey ranks 112 major German brands by trust and preference. dm and Lindt lead, while Bild, Temu, and Deutsche Bahn fall behind. High ad spend does not guarantee brand loyalty.
AI Toilet Startup Throne Science Secures $10M Series A Funding
A new AI-powered toilet device aims to revolutionize gut health tracking at home. Throne Science, co-founded by a former Whoop CTO, has raised $10 million to expand its smart bathroom technology. The company is targeting both consumers and clinicians.
AI Security Startups Attract Record Seed Funding in 2026
Investors have poured $855 million into over 150 seed-stage startups focused on AI and cybersecurity this year. Major rounds signal growing urgency as AI-driven threats move from theory to reality.
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