Analytics & Measurement - Page 11
244 articles
Fox to Buy Roku in $22 Billion Move to Expand Streaming Reach
A major acquisition will combine Fox’s news and sports assets with Roku’s streaming platform. The deal aims to boost audience targeting and reduce reliance on traditional TV delivery.
Agentic Trading Reshapes Programmatic Ad Pricing and Value Discovery
A new agentic trading model is changing how buy-side and sell-side agents collaborate in programmatic advertising. This shift could redefine outcome prediction and price discovery, moving beyond the traditional DSP-driven approach.
Google Analytics Adds Unified Source Grouping and Hostname Filters
A new 'Source Group' field now streamlines traffic source analysis. Updated classifications and hostname filters aim to improve reporting accuracy. These changes help marketers better track campaign performance.
SpaceX IPO Reshapes the List of Most Profitable VC Investments
Venture capital firms are seeing historic gains as SpaceX goes public. The rocket company’s IPO has pushed several investors into the ranks of the most lucrative deals ever. See which VC bets now top the all-time list.
World Cup Becomes Key Test for Retail Media Networks
Retail media networks are using the World Cup to showcase their campaign capabilities. The event's extended timeline offers more chances to engage brands. Industry players see this as a proving ground for future activations.
SpaceX, OpenAI and Anthropic IPOs Set to Reshape Startup Exits
A wave of mega-IPOs is coming, but most startups may not benefit directly. Instead, stronger M&A activity could become the main exit route. Find out how these public listings could change the landscape.
Organic Impressions Overtake Paid Ads in AI Brand Visibility
AI assistants now shape brand discovery, prioritizing organic mentions over paid ad impressions. Marketers face new challenges in measuring and optimizing how brands appear in AI-generated recommendations.
Walmart Connect Lets Advertisers Track YouTube Ads to In-Store Sales
Advertisers can now link YouTube video campaigns to Walmart sales. The new proof of concept uses real purchase data. Walmart Connect expands its partnership with Google. More platforms are expected to follow.
Why Agencies Are Prioritizing Speed Over Capabilities in M&A
Recent agency acquisitions signal a shift in strategy. Deals now focus on accelerating strategic goals, not just adding new skills. The race for market position is intensifying.
AdvantageCS Launches Two SaaS Platforms for Publishers Seeking Flexibility
Two new SaaS solutions aim to streamline subscription management for publishers. AdvantageCS introduces Essentials and Enterprise, offering tailored options for different operational needs. Predictable pricing and integrated tools are key features.
Inside the Newsroom Revolution: How Publishers Are Closing Critical Gaps
Newsrooms worldwide are racing to adapt as audience habits shift fast. A new report reveals why many still struggle to align strategy, skills, and trust. Discover how leading publishers are rethinking roles, formats, and AI to stay ahead. The future of journalism is being built now.
Google Ads Unveils Experiment Power Score to Boost Campaign Results
Google Ads launches Campaign Guidance with an Experiment Power score. Advertisers can now predict experiment success before investing time and budget. Actionable recommendations help optimize campaigns faster. This update could reshape how digital marketers test strategies.
AI Digital’s Elevate Targets Workflow Chaos for Independent Agencies
Independent agencies struggle with fragmented workflows and rising client demands. AI Digital’s Elevate platform aims to unify campaign processes. The goal: less manual work, faster decisions, and improved efficiency.
BBC Leads Global News Website Rankings as Traffic Drops Worldwide
BBC is now the most-visited news website globally, surpassing Yahoo News Japan. Most major news sites saw traffic declines in May 2026. US publishers were hit hardest by falling Google referrals. See which sites gained and lost the most.
Hard News Drives Local Subscriptions, But Revenue Still Falls Short
Local newsrooms hoping to boost digital subscriptions should focus on hard news. Politics and public health stories convert readers better than entertainment. Yet, even these high-value articles rarely cover their own costs. The business model remains fragile.
Google Experiments With Insights Analytics for Search Profiles
Google is piloting a new Insights feature for Search Profiles, giving creators and publishers analytics on how users engage with their content across Google Search.
The Hindu Leverages AI to Drive Reader Engagement and Subscription Revenue
The Hindu is using AI to help readers discover more of its journalism. By focusing on content discovery, personalization, and accessibility, the publisher aims to boost engagement and subscription value. App engagement has risen 50 percent in the past year.
Why Publishers Are Rethinking Paid Traffic as Search Referrals Shrink?
Publishers are turning to paid traffic as organic referrals decline. Audience teams now weigh how aggressively to invest without risking blocklists. The debate over paid growth is intensifying across the industry.
Google Faces UK Order to Give Publishers Control Over AI Use of Content
UK regulators have ordered Google to let publishers control how their content appears in AI search features. Google will test new tools for website owners. The move follows publisher complaints about traffic loss and lack of transparency.
USA Today Pushes for Data-Driven AI Evaluation in Newsrooms
USA Today's Jessica Davis says newsrooms must measure AI performance, not rely on intuition. She shares a framework for evaluating AI tools and explains why human oversight alone cannot scale. Her approach aims to build trust and speed up production.
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