Audience Growth - Page 2
154 articles
How Stavanger Aftenblad Turned Race Coverage Into a Subscription Engine
A Norwegian publisher built a digital product for runners, driving subscriptions by making every participant part of the story. The approach redefined local sports coverage and audience engagement.
Accenture Song Acquires Whalar in Major Creator Economy Deal
A significant acquisition brings Whalar’s creator engagement tools to Accenture Song. The move signals a shift in how brands approach influencer partnerships. Executives share what’s next for their combined strategy.
Why Separating Brand and Performance Marketing Fails
Marketing teams still split brand and performance, but this division often leads to wasted resources. Integrating both strategies is now critical for sustainable growth. Here’s why the old debate no longer works.
Reach Bets on Live Experiences to Extend Trusted Brands
Reach plc is launching a new events division to turn editorial brands into live experiences for advertisers. The company aims to prove these connections can become repeatable products.
Lodestar Media Doubles Pageviews With Stacker Syndication Strategy
Lodestar Media boosted its traffic by syndicating evergreen content from Stacker. The publisher kept reporters focused on local news while doubling pageviews and streamlining editorial workflows.
Pew Research Reveals Four Distinct Types of Civic Engagement
A new Pew-Knight Initiative study groups Americans into four civic engagement profiles. The research highlights differences in political, social, and news participation. Age and party lines influence these patterns.
How Unmasking Drove Spill Sesh’s YouTube Growth and Revenue
Kristi Cook built a major YouTube channel while staying anonymous. Revealing her identity led to a surge in popularity and income. Her story highlights the business impact of creator transparency.
Why Live Sports Still Unites Audiences in a Fragmented Media Era
Personalized feeds and niche content dominate digital media. Yet live sports continues to draw massive, simultaneous audiences. Marketers and publishers are rethinking strategy as sports becomes a rare source of real-time, shared attention.
AI-Generated Rap Tracks Drive Youth Engagement
Custom AI rap music in high school sports videos led to a surge in social media engagement and monetization for the Houston Defender. The strategy made local news content more relevant to younger audiences.
Düsseldorf geht aus Drives Local Food Coverage With AI and Vouchers
A cross-channel food brand from Rheinische Post blends editorial, digital, and AI tools to engage local audiences. Its chatbot, vouchers, and curated content deliver measurable results.
Die Zeit Uses AI to Make Nazi Party Records Searchable
Millions of Nazi Party membership cards are now searchable online. Die Zeit’s AI-powered project lets users uncover hidden family histories. The database has drawn millions of searches and global attention.
How to Prove GEO’s Business Impact Without Perfect Attribution
Marketers face new challenges as AI search disrupts traditional attribution. Learn how to connect Generative Engine Optimization efforts to real business outcomes, even when direct tracking falls short.
How Publishers Can Win Big at the 2026 World Cup
Audience surges during the World Cup offer major revenue potential. Publishers with strong first-party data and privacy-ready ad products are best positioned to capture premium ad spend. Preparation is key to turning attention into lasting value.
Audience Engagement Emerges as Key to Nonprofit News Survival
Nonprofit news outlets face new challenges as audience habits shift. Leaders at INN Days 2026 shared strategies for connecting with readers, especially younger generations. Algorithms and changing news demand are reshaping editorial priorities.
Why Rushing Ad Budgets Can Derail Campaign Success
Aggressive ad spending before validating results often leads to wasted budgets and higher costs. Discover why a phased approach to paid media delivers stronger, more sustainable growth.
Twitch and YouTube Creators Redefine World Cup Sports Coverage
Livestreaming creators are changing how global sports reach younger audiences. New broadcast formats at the 2026 FIFA World Cup are drawing fans for the personalities, not just the matches. Advertisers and platforms are taking notice.
OpenAI Expands ChatGPT Ads With New Tools and Markets
Advertisers now have access to custom audiences, a streamlined overview tab, and suggested ad drafts. OpenAI is also rolling out refreshed ad formats and making ChatGPT Ads available in Japan and South Korea.
Printable Comic Helps Kids Understand Climate Change
A new comic offers a kid-friendly guide to climate change. The printable resource aims to support children and educators in discussing environmental changes and emotions.
Bild Kaufberater’s Lab Testing Drives Commerce Journalism Success
A purpose-built product testing lab helped Bild Kaufberater become a leading force in commerce journalism. Its rigorous approach to testing products has fueled rapid audience and revenue growth.
Nespresso Leans Into Community and Data for Audience Growth
Nespresso USA is shifting its marketing to embed in real communities and use first-party data for deeper customer engagement. VP Jessica Padula explains how product innovation and agency collaboration drive results.
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