Analytics & Measurement - Page 3
130 articles
Media Pitches Face Overhaul as Pitchfork Prioritizes Ad Impact
A new approach challenges the dominance of low-cost media buying. Christian Bachem’s Pitchfork aims to shift focus from price to proven advertising effectiveness. The move could reshape agency selection and digital ad spending.
Why Rushing Ad Budgets Can Derail Campaign Success
Aggressive ad spending before validating results often leads to wasted budgets and higher costs. Discover why a phased approach to paid media delivers stronger, more sustainable growth.
Why MCP Won’t Unify Ad Markets but Can Make Them Work
The Model Context Protocol promises a more manageable ad market. Instead of full unification, its real value lies in systematizing granular data and automating repetitive tasks. Here’s what that means for media operations.
IVW Accredits Piano Analytics for Official Web Traffic Measurement
Publishers using Piano can now report IVW-certified traffic without extra tools. Haas Mediengruppe is the first to adopt this integration. The move aims to streamline digital audience reporting.
SPUR Coalition Launches Publisher-Controlled AI Content Tracking Standard
A new publisher-led initiative aims to give media companies control over how AI systems use their content. The SPUR framework focuses on transparency and usage-based licensing. The Associated Press is the first U.S. founding member.
IAB Pushes for Overhaul of Digital Video Measurement Standards
Video ad measurement may soon change. The IAB wants new standards that reflect how viewers actually watch content. Marketers are questioning current CTV results. Industry leaders are calling for clearer metrics.
How Brands Can Win the AI Decision Layer in 2026
AI engines are now the gatekeepers for brand discovery and transactions. Learn the six essential steps to ensure your brand is found, trusted, and chosen by AI systems. The new rules of agentic commerce are here.
AI Search Visibility Now Critical for Brands and Publishers
Traditional SEO is no longer enough. Companies must understand how AI search platforms like ChatGPT, Copilot, Gemini, and Perplexity surface and rank content. Rankscale founder Mathias Ptacek explains why AI visibility requires new strategies.
IAB Launches RMT Standard to Clarify Digital Video Ad Terms
Confusion over digital video ad terminology is slowing industry progress. The IAB's new RMT Standard aims to unify how companies define and discuss streaming inventory. Public comment is open until August.
Google Search Console Now Tracks Instagram, TikTok, X, YouTube Performance
Marketers and publishers can now see how their social and video posts perform in Google Search and Discover. Google’s new platform properties feature brings detailed analytics for Instagram, TikTok, X, and YouTube content.
xpln.ai Unveils Metric to Pinpoint Ad Attention for Brand Lift
A new tool aims to show advertisers exactly how much attention their ads need to drive brand recognition. xpln.ai’s Ideal Attention Time metric promises more precise campaign optimization.
PubMatic and Zynga Launch Direct Ad Pathway for Mobile Games
A new alliance aims to help advertisers reach mobile gamers more directly. PubMatic and Zynga are rolling out tools for in-game promotions and programmatic ad buying. The move targets a gap in gaming ad investment.
Containerization Brings AI Decisioning Directly Into SSPs
AI models are moving from DSPs to SSPs, shifting how programmatic ad decisions are made. This change lets advertisers evaluate every impression in real time. Industry leaders discussed the impact at Cannes Lions 2026.
Why MCP Won’t Unify Ad Markets-But Will Make Them Work
Attempts to fully unify the media market are stalling as new protocols like MCP emerge. Instead of simplifying everything, MCP is enabling granular, automated data operations across fragmented platforms.
Google Experiments With google.com/goto Tracking URLs in Search
Some users have spotted Google testing new tracking URLs in search results. The change could affect analytics and third-party tracking tools. Early reports suggest a limited rollout.
Stagwell Integrates Microsoft Copilot to Boost Paid Search Audits
AI agents now help marketers audit and optimize campaigns faster. Stagwell’s new workflow connects Microsoft Copilot to live ad data. Human expertise remains central to every decision.
Why SaaS Metrics Alone Won’t Reveal True Growth
SaaS companies often celebrate strong metrics, but numbers like LTV/CAC and NRR only tell part of the story. Leaders must dig deeper to understand what’s really driving performance and long-term health.
Adobe Advertising Unveils Custom Algorithms by First-Party Data
A new product from Adobe Advertising lets brands use their own analytics data to train AI for campaign optimization. Marketers gain more control and transparency over ad performance.
Walmart Connect and Magnite Unite Retail Media and CTV for Growth
Retail media and connected TV are merging in new ways. Walmart Connect and Magnite are building a unified ecosystem. The focus is on long-term growth and measuring results across all channels.
Strategus Unveils Blueprint to Forecast Ad Campaign Results
A new tool uses more than ten years of campaign data to help advertisers predict outcomes and refine targeting. Blueprint, from Strategus, aims to streamline planning and improve results before campaigns go live.
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