Ad-Tech & Programmatic - Page 6
311 articles
Stagwell Unveils Curated AI Marketplace for Premium Media Buys
A new platform will let brands access handpicked ad inventory across CTV, video, display, and audio. Stagwell aims to cut out traditional ad-tech middlemen and boost transparency for clients.
Google Rolls Out Enhanced Brand Lift for Deeper Ad Insights
A new Enhanced Brand Lift Study option in Google Ads lets advertisers detect smaller shifts in brand metrics, but requires a much larger budget. The update aims to improve measurement for upper-funnel campaigns.
Google Expands Demand Gen With Business Data Feeds
Advertisers in travel, real estate, and automotive can now use business data feeds in Demand Gen campaigns. This update enables dynamic ads without Google Merchant Center, opening new options for non-retail sectors.
Google Tag Manager Launches Guided Setup for Ads Conversion Tracking
A new Guided Setup in Google Tag Manager now automates Google Ads purchase conversion tracking. The beta feature reduces manual configuration, aiming to help advertisers measure results faster and with fewer errors.
Springer Sports Brands Set Digital Records During World Cup
Audience engagement soared for 'Bild', 'Sport Bild', and 'Welt' during the World Cup. Traffic, video views, and ad revenue all hit new highs. Even with Germany's early exit, digital platforms saw unprecedented results.
Why Ad Platforms Report More Conversions Than You See
Finance teams often see fewer sales than ad platforms report. Each platform uses its own attribution rules, counting methods, and time windows. Understanding these differences is key to making smarter marketing decisions.
TikTok Secures Multi-Year NBA and WNBA Content Deal
Basketball fans on TikTok will soon see more NBA and WNBA highlights. The platform’s new partnership brings exclusive content and AI-powered ad options. Sports creators gain access to major league events.
Criteo Prepares for AI-Driven Retail Media Competition
Retail media is shifting as AI and new ad formats reshape e-commerce. Criteo is adapting its strategy, focusing on commerce data and omnichannel campaigns. Executives see growth opportunities, not just threats.
Why Retail Media and DOOH Remain Siloed Despite Industry Consensus
Advertisers see strong potential in combining Digital Out of Home and Retail Media. Yet most campaigns are still planned separately. Strategic and technical barriers persist.
Accenture Song Acquires Whalar in Major Creator Economy Deal
A significant acquisition brings Whalar’s creator engagement tools to Accenture Song. The move signals a shift in how brands approach influencer partnerships. Executives share what’s next for their combined strategy.
Children’s Privacy Laws Force Ad Tech to Rethink Compliance
New rules are making it harder for ad tech companies to ignore children’s privacy. OpenX’s Julie Rooney explains how shifting regulations and state laws are changing compliance strategies. The industry faces stricter enforcement and new operational hurdles.
Why Separating Brand and Performance Marketing Fails
Marketing teams still split brand and performance, but this division often leads to wasted resources. Integrating both strategies is now critical for sustainable growth. Here’s why the old debate no longer works.
Google and Meta Face Off With Open-Source MMM Tools
Marketers must decide between Google and Meta’s open-source marketing mix modeling tools. Each option offers low-cost measurement, but comes with potential conflicts. The choice could impact how campaigns are evaluated.
Reach Bets on Live Experiences to Extend Trusted Brands
Reach plc is launching a new events division to turn editorial brands into live experiences for advertisers. The company aims to prove these connections can become repeatable products.
Google Makes Local Inventory Ads Default in Shopping Campaigns
Starting August 31, Shopping campaigns with eligible Merchant Center accounts will have Local Inventory Ads enabled by default. Advertisers must update settings to maintain separate budgets for online and in-store products.
Why B2B PPC Success Demands More Than Lead Volume
Relying on lead counts can mislead B2B marketers, especially with long sales cycles. True campaign value emerges only when qualified opportunities and revenue are tracked. Discover how to build a feedback loop that aligns Google Ads with real business outcomes.
CTV Ad Strategies Shift Focus to Viewer Mindset and Context
Advertisers are rethinking CTV campaigns as audience mindset and context become key. Brands now look beyond scale, aiming for creative impact and high attention. Data from multiple devices is shaping new approaches.
MRC Updates Accreditation Status for VideoAmp and Nielsen One Ads
Two major ad measurement services are no longer under MRC review. VideoAmp will revisit its application in 2027. Nielsen One Ads is being updated and withdrawn for now.
CIMM Launches Task Force to Tackle Kids’ Media Measurement Gap
A new industry group is targeting the disconnect between how children use digital media and how advertisers track their behavior. Billions in ad spend and compliance risks are at stake. The initiative seeks to modernize measurement standards.
YouTube Premium Faces Lawsuit Over Alleged Ad-Free Claims
Subscribers say they still see ads despite paying for an ad-free experience. A new class-action lawsuit challenges YouTube Premium’s advertising practices. Google has not yet responded to the allegations.
Publishers Turn to AI Visibility to Attract Advertisers
AI visibility is emerging as a key metric for publishers. Media companies are leveraging their presence in AI answer engines to appeal to advertisers. Measurement tools remain inconsistent, but the race for prominence is on.
Google Rolls Out Performance Max Controls for Ad Networks
Advertisers can now test a new Partners (Alpha) setting in Performance Max, offering the option to include or exclude Search Partners and the Google Display Network. The feature is in limited release and could impact campaign efficiency.
Why First-Party Data Still Misses Its Full Potential in Ad Tech
Brands invest heavily in customer data, but most still use it only for retargeting and audience suppression. The real value comes from using first-party insights to identify and convert high-propensity customers.
Nearly 30% of Google AI Mode Searches Now Show Ads
A new SE Ranking study finds that almost one in three U.S. commercial searches in Google’s AI Mode now display text ads. High-cost keywords are far more likely to trigger ads, but paid placements rarely boost organic rankings or citations.
AI Search Cuts Publisher Ad Supply by Up to 40% in Q2
Ad supply on publisher sites dropped sharply in Q2 2026. AI-driven, zero-click search reduced open web traffic. Higher eCPMs helped offset lost ad volume, especially in the UK.
OpenAI’s Ad Revenue Forecast Faces Major Shortfall
Projected ad earnings for OpenAI are set to fall far below expectations. Analysts say the company’s ambitious targets may be out of reach. The gap could reshape how publishers view AI-driven ad models.
ChatGPT Ad Revenue Forecast Faces Major Shortfall by 2030
Emarketer projects the U.S. chatbot ad market will reach just $5.41 billion by 2030, far below OpenAI’s $100 billion goal. The gap highlights the challenges facing ChatGPT Ads as AI-driven advertising grows.
Retail Media Faces New Demands as Programmatic Matures
Retail Media’s infrastructure is ready, but advertisers now want proof of impact. Industry leaders say the next phase requires better data, smarter campaigns, and clear evidence for non-endemic brands.
Farmers Insurance Picks Havas Media for $51.5M Account
A major insurance brand has selected a new media agency after a competitive review. Havas Media will now oversee national media strategy and buying for Farmers Insurance. The shift follows recent changes to the company's creative partnerships.
Vista Equity and Quinti Capital Make Bid for Criteo
A takeover offer for Criteo has been made by Vista Equity Partners and Quinti Capital. The deal could reshape the AdTech landscape. Investors are watching closely as the offer stands well above recent market prices.
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