Analytics & Measurement - Page 7
130 articles
India Today Tests AI Tool to Predict Audience Engagement Before Publishing
India Today is piloting Audipulse, an AI system designed to forecast audience engagement before stories go live. The tool analyzes past data to guide editors on timing, format, and content. Early results show higher prediction accuracy than manual methods.
Nielsen Expands Data Power With Mediaocean, Polk and MRI-Simmons Integrations
Nielsen is shaking up advanced audience measurement with new data integrations. Mediaocean, Polk, and MRI-Simmons are now part of its ecosystem. These moves could reshape how publishers and marketers target and understand audiences. Expect sharper insights and more competitive campaigns. The industry is watching closely.
Donnie Williams Joins MCG to Shake Up Programmatic Media Buying
Donnie Williams, ex-Horizon Media digital chief, takes on a new challenge at Media Consulting Group. He aims to bridge the gap between supply and demand in programmatic advertising. MCG promises a fresh approach for agencies and advertisers. The move could reshape how digital inventory is curated.
Marketers Race to Optimise Live Sports Ad Spend Ahead of 2026 World Cup
Live sports streaming is reshaping ad strategies as the 2026 FIFA World Cup nears. Marketers are turning to programmatic buying and rapid attribution to boost ROI. New measurement models are changing how campaigns are planned and optimised.
Google Ads Rolls Out Detailed Invalid Activity Credit Report for Advertisers
Google Ads introduces a new report breaking down credits for invalid clicks. Advertisers can now see campaign-level adjustments and gain deeper transparency. This update helps optimize spend and track protection measures. Discover how it changes campaign analysis.
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