Google Search Console - Page 2
39 articles
Google Faces New Rules on AI Use of Publisher Content
A UK regulator now requires Google to show how it uses web content in AI search. Brands, retailers, and publishers gain new leverage-but must act to control their data.
Google Search News Q2 2026: AI Features, GEO Guide, and User Profiles Revealed
Major updates are coming to Google Search. New AI-powered features, a GEO best practices guide, and user profile controls are rolling out. Industry voices and community insights are also in the spotlight.
Google Search Central Live Milan Reveals New AI Reporting Tools
A major update to Google Search Console introduces AI-specific metrics. Site owners can now track clicks and impressions tied to AI features. Experts also debunked common SEO myths at the Milan event.
Google Updates Site Move Guide: Address Change Tool Now Required for All Subdomains
Site owners migrating to a new domain must now submit address change requests for every subdomain, including both www and non-www versions. Google’s updated guidance aims to prevent indexing issues during domain moves.
Google Zero-Click Searches Dominate in UK and US, New Data Shows
Fresh Similarweb data reveals sharp contrasts in Google search behavior across six countries. EU rules and cultural habits may be shaping click rates. See which nations lead in Zero-Click searches.
Google Says US-Specific Folders Offer No SEO Advantage
Site owners managing international content face a key decision. Google’s John Mueller confirms US-specific folders do not impact SEO. Folder choice may help analytics, but rankings remain unchanged. Learn what matters for multinational sites.
Google Confirms LLMS.txt Files Have No Impact on Search Rankings
AI-related files like LLMS.txt won’t affect your site’s visibility. Google updated its guidance to clarify these files are ignored in Search. No need to create special AI files for ranking. Here’s what changed.
Google Hints at New Search Console Feature With Mysterious Help Page
A blank help document briefly appeared in Google Search Console, hinting at a possible new tool or report. The page, titled Platform property tooltips, was quickly removed after inquiries. Details remain unknown.
Google Experiments With Dotted Underlines and Shaded URLs in Search
Some users are seeing new visual changes to search result URLs. Dotted underlines and shaded backgrounds are being tested. The update affects both organic and sponsored snippets. Google has not confirmed a wider rollout.
Google Faces UK Order to Give Publishers Control Over AI Use of Content
UK regulators have ordered Google to let publishers control how their content appears in AI search features. Google will test new tools for website owners. The move follows publisher complaints about traffic loss and lack of transparency.
Google Zero-Click Searches Now Send Just 27.6% of Traffic to the Open Web
A new study from Sparktoro and Similarweb reveals that the share of Google searches resulting in clicks to the open web has dropped sharply, with AI-generated answers accelerating the decline.
Google’s New AI Search Opt-Out Shakes Up Publisher Power
Google is testing a Search Console toggle that lets sites block AI-generated search results. The move starts in the UK, with a global rollout planned. Publishers gain new leverage as regulators push for fairer content deals. This shift could reshape referral traffic and negotiation dynamics.
UK News Publishers Gain Leverage as CMA Targets Google Search Rules
UK news publishers just got a major boost. The CMA’s new rules for Google Search could reshape how content is valued and paid for. Industry leaders say this is a turning point. Will it finally mean fairer deals for original journalism?
How Googlebot’s JavaScript Crawling Could Impact Your Site’s Visibility
Googlebot now scans JavaScript for potential links, even if they’re not real. This can lead to unexpected URLs being indexed. Publishers may see 404 errors from these phantom links. Understanding this behavior is crucial for content creators.
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