Ad-Tech & Programmatic - Page 10
311 articles
Major Publishers Deploy Gist AI to Capture Q&A Search Traffic
Five leading publishers are rolling out a new AI-powered search and ad format. The technology keeps users on-site by answering questions directly. Advertisers gain new ways to engage audiences and analyze intent.
Publicis Mocks AI Pitch Hype With Pre-Cannes Parody Video
A new Publicis video satirizes the jargon-filled agency pitch process. Marketers are pushing back on empty AI promises. The industry faces pressure to deliver real value, not just buzzwords.
WPP Holds Top Spot in 2025 Global Media Billings
Media billings rankings for 2025 show WPP leading, with Publicis Media posting the largest annual growth. Omnicom’s OMD remains the top agency. Digital billings continue to rise across major groups.
BCN Launches AI Brand Voice to Boost Brand Visibility in ChatGPT
A new product from BCN aims to help brands appear more prominently in AI assistants. The service includes audits, content strategy, and ongoing optimization. Publishers see this as a way to reach millions beyond traditional search.
The Trade Desk Pushes Ventura OS to Challenge TV Ad Conflicts
A new TV operating system from The Trade Desk aims to disrupt how ad dollars flow on smart TVs. Ventura OS promises transparency and neutrality for both advertisers and publishers. Device makers face tough choices as the OS market grows crowded.
Yahoo Finance Launches Media and Advertising Hub With Top Publishers
A new hub brings together reporting from ADWEEK, MediaPost, Marketing Brew, Axios, and Marketing Dive. Yahoo Finance aims to help investors and professionals track rapid changes in media and advertising. No subscription is required.
Goodway Group Cuts SSP Partners After Supply-Path Optimization Push
An independent agency has slashed its SSP partners to single digits. Goodway Group’s supply-path optimization efforts now focus on direct supply and quality media, aiming to boost efficiency and cut costs.
Adobe Launches Brand Visibility Platform With Semrush Data Integration
A new Adobe platform now uses Semrush data to help brands track and improve their visibility in AI-driven search. The tool connects content optimization to measurable business outcomes.
WPP Media Sees AI Ad Boom, But Overall Growth Slows
AI-driven ad spending is surging, but total advertising growth is losing momentum. WPP Media projects a sharp rise in generative search ads, yet the industry’s overall pace is set to decelerate.
DoubleVerify Unveils DV Neura to Automate Ad Buying With AI
A new AI-powered engine from DoubleVerify aims to automate media buying and campaign optimization. DV Neura connects ad-verification data directly to campaign execution. Early adopters are already testing the technology.
Precise.ai Raises $7M to Audit Every Programmatic Ad Decision
A new platform promises to break down every step in programmatic ad buying. Precise.ai, led by ad tech veterans, just secured $7 million to expand its decision-level analytics for agencies and brands.
Why Publishers Still Lose Revenue in Programmatic Advertising
Years after The Guardian exposed programmatic revenue loss, publishers remain squeezed by hidden fees and opaque trading. Limelight’s James Macdonald explains why transparency is still out of reach.
Cannes Lions 2026 Puts Creators at Center Stage on the Riviera
Creators are taking over Cannes Lions 2026 with dedicated spaces, events, and direct access to top brand decision-makers. Agencies and creators agree this year marks a major shift in the festival’s focus.
AI Chatbots Gain Ground as Emerging News Source for Young Audiences
News seekers are turning to AI chatbots for updates. Usage is rising fastest among younger readers. Publishers and advertisers are watching the shift closely.
Omnicom Media Reshapes U.S. Leadership After IPG Integration
Leadership roles shift as Omnicom Media merges talent from Interpublic. Stacy DeRiso takes a new U.S. general manager role. Susanne Grundmann and Rob DiGiovanni move into top Initiative positions.
Video Buyers Face Pressure to Act on New Industry Quality Standards
A new shared framework for video ad quality is here. Buyers can now use measurable signals, not just labels, to guide spend. The next challenge: putting these standards into real buying decisions.
Google Expands Smart Bidding and Launches Promotion Mode for Ads
Major updates are coming to Google Ads campaigns. New features include expanded Smart Bidding, a beta Promotion Mode, and changes to bidding target optimization. Advertisers will see new notifications and controls.
Fox to Buy Roku in $22 Billion Move to Expand Streaming Reach
A major acquisition will combine Fox’s news and sports assets with Roku’s streaming platform. The deal aims to boost audience targeting and reduce reliance on traditional TV delivery.
Agentic Trading Reshapes Programmatic Ad Pricing and Value Discovery
A new agentic trading model is changing how buy-side and sell-side agents collaborate in programmatic advertising. This shift could redefine outcome prediction and price discovery, moving beyond the traditional DSP-driven approach.
Google Expands Local Services Ads With Nationwide Home Listings
Home shoppers can now view detailed property listings directly in Google Local Services Ads. The new rollout covers all 50 states and connects buyers with local agents instantly. HouseCanary powers the property data.
WARC Raises 2026 Global Ad Growth Forecast but Flags $94B Risk
Ad market projections for 2026 have been revised upward. WARC now expects 11.5% growth. But ongoing Gulf tensions could threaten $94 billion in gains. Key sectors face heightened uncertainty.
LinkedIn Debuts Creator Marketplace for Brand Partnerships
Brands can now connect with vetted creators directly on LinkedIn. The new Creator Marketplace offers tools for discovering and collaborating on both organic and sponsored content. Early access is limited to select users in North America.
World Cup Becomes Key Test for Retail Media Networks
Retail media networks are using the World Cup to showcase their campaign capabilities. The event's extended timeline offers more chances to engage brands. Industry players see this as a proving ground for future activations.
Organic Impressions Overtake Paid Ads in AI Brand Visibility
AI assistants now shape brand discovery, prioritizing organic mentions over paid ad impressions. Marketers face new challenges in measuring and optimizing how brands appear in AI-generated recommendations.
Walmart Connect Lets Advertisers Track YouTube Ads to In-Store Sales
Advertisers can now link YouTube video campaigns to Walmart sales. The new proof of concept uses real purchase data. Walmart Connect expands its partnership with Google. More platforms are expected to follow.
Why Agencies Are Prioritizing Speed Over Capabilities in M&A
Recent agency acquisitions signal a shift in strategy. Deals now focus on accelerating strategic goals, not just adding new skills. The race for market position is intensifying.
Reach Launches World Cup Campaign With Tesco Whoosh and EssenceMediaCom
A new campaign brings paper folding art to print and digital platforms for the World Cup. Reach, Tesco Whoosh, and EssenceMediaCom aim to engage fans with interactive content. The initiative combines editorial and branded experiences across major UK news titles.
Google Ads Unveils Experiment Power Score to Boost Campaign Results
Google Ads launches Campaign Guidance with an Experiment Power score. Advertisers can now predict experiment success before investing time and budget. Actionable recommendations help optimize campaigns faster. This update could reshape how digital marketers test strategies.
AI Digital’s Elevate Targets Workflow Chaos for Independent Agencies
Independent agencies struggle with fragmented workflows and rising client demands. AI Digital’s Elevate platform aims to unify campaign processes. The goal: less manual work, faster decisions, and improved efficiency.
Why Publishers Are Rethinking Paid Traffic as Search Referrals Shrink?
Publishers are turning to paid traffic as organic referrals decline. Audience teams now weigh how aggressively to invest without risking blocklists. The debate over paid growth is intensifying across the industry.
Page 10 by 11