Survey Reports

8 articles
The strongest material in Survey Reports treats benchmarks, surveys, datasets, methodology notes, trend reports, charts, rankings and evidence-based explainers as part of a working media environment. Articles should explain the event, the actors involved and the practical meaning behind the change.

The area can contain case studies, comparison pieces, data stories, alternatives research and privacy questions. When a story becomes technical or commercial, longer guides and comparisons should make the consequences easier to follow.

The surrounding topics include Benchmark Reports, Original Research, Dataset Articles, Research Digests. They give the page continuity when a story grows beyond its first headline and begins to touch other parts of the niche.

AI Tools Reshape Journalists’ Skills, Raising New Concerns

Journalists are rethinking core skills as AI tools automate research and writing. A new study finds both risks of deskilling and opportunities for upskilling. The debate is intensifying in newsrooms worldwide.

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World Cup Drives Surge in U.S. Soccer Fandom

A new survey shows more Americans are tuning in to the World Cup. Interest is rising, especially among younger and Hispanic audiences. Brand sponsorships are also gaining traction.

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Financial Times Survey: 74% of Leaders Unsure Which Data to Trust

Executives are struggling to identify reliable information as AI-generated content and misinformation rise. Most now verify data across sources and demand evidence before making decisions. Trust in AI remains low.

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Pew Research Reveals Four Distinct Types of Civic Engagement

A new Pew-Knight Initiative study groups Americans into four civic engagement profiles. The research highlights differences in political, social, and news participation. Age and party lines influence these patterns.

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How Often AI Gets It Wrong: New Data on Hallucinations

Marketers report nearly half of AI-generated content contains errors each week. Fact-checking is now a major part of digital workflows as platforms like ChatGPT, Claude, and Gemini face scrutiny for subtle and serious mistakes.

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New Pew Data Reveals Who Talks to Local Journalists Most

A recent Pew Research Center survey finds that 23% of U.S. adults have spoken with a local journalist. Education, income, and community attachment play a key role in who gets interviewed.

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Ad Blocker Users Outspend Others, Upending Publisher Assumptions

New research shows ad-blocker users spend far more online than non-users. These consumers are also more likely to pay for digital content and subscriptions. Industry beliefs about their value may need to change.

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FT Strategies and WAN-IFRA Reveal How Newsrooms Are Responding to AI and Audience Shifts

FT Strategies and WAN-IFRA surveyed newsroom leaders in 86 countries. The study shows how publishers are changing strategy for AI and audience needs. Key gaps in skills and trust are slowing progress. The report highlights newsroom innovation worldwide.

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