Financial Times Group has broken new ground. With over 3.5 million paying users and a sharp jump in operating profit, the company is rewriting the rules for digital news.
Marketers want more than conversion tracking from retail media-they expect clear evidence that ad spend drives new demand. Platforms now face calls for standardized measurement and proof of incremental sales.
NFL ads now deliver the punch of dozens of primetime spots. But as streaming fragments the audience, marketers must question which numbers actually prove value.
Audience numbers alone won’t secure CTV’s future. The real test is whether connected TV can deliver hard evidence that premium video ads actually move the bottom line.
AdSense will soon count impressions only when ads fully render on users’ devices, not when downloads start. The shift, effective February 17, 2027, could lower reported impressions and earnings for publishers. Here’s what’s changing and why it matters.
Many publishers ignore former subscribers, missing a major revenue source. Data-driven reactivation can outperform cold acquisition. Here’s how to turn dormant relationships into lasting value.
Marketers often see inflated ROAS figures from ad platforms, while backend data tells a different story. Attribution errors and platform self-interest distort results, making true campaign impact hard to measure. Incrementality testing offers a clearer answer.
Low-cost clicks may seem efficient, but they often fail to deliver real business results. Discover how focusing on the right paid media metrics can drive more sales, revenue, and profit for your campaigns.
Publishers face tough choices when deploying programmatic trading platforms. Build, buy, or borrow? Each path has risks and rewards. Control, cost, and transparency are at stake.
Marketers face challenges proving ROI in retail media. ANA members cite inconsistent measurement as the top barrier. New recommendations aim to unify metrics across networks.
AI search and GEO strategies often focus on visibility, but revenue-driven teams need a different approach. Learn which content and technical changes actually move the needle for sales, and why tracking the right metrics is critical.
Marketers have mastered demand capture, but many now face stalled growth. The focus on measurable results has left demand creation underfunded. New tools promise to close the gap.
Finance teams often see fewer sales than ad platforms report. Each platform uses its own attribution rules, counting methods, and time windows. Understanding these differences is key to making smarter marketing decisions.
Relying on lead counts can mislead B2B marketers, especially with long sales cycles. True campaign value emerges only when qualified opportunities and revenue are tracked. Discover how to build a feedback loop that aligns Google Ads with real business outcomes.
Brands invest heavily in customer data, but most still use it only for retargeting and audience suppression. The real value comes from using first-party insights to identify and convert high-propensity customers.
A new project lets users embed ads in AI agent prompts and share half the revenue. Kickbacks is attracting thousands of daily users and raising questions about the future of ad monetization in AI workflows.
Automation in digital ad sales is supposed to cut out middlemen. But agentic advertising may simply rebuild the same layers of complexity and bias that publishers faced before.
Many companies believe their marketing budgets are effective. But unclear measurement often hides wasted spend. Without better attribution, even advanced tools like AI can amplify inefficiency.
Publishers facing declining ad and subscription revenue now have a new option. Flip-Pay Supporter lets readers contribute directly, offering a flexible alternative to traditional paywalls. The platform is available to publishers of any size.
Years after The Guardian exposed programmatic revenue loss, publishers remain squeezed by hidden fees and opaque trading. Limelight’s James Macdonald explains why transparency is still out of reach.
A Swiss publisher now has hard data showing that direct user engagement pays off. Ringier’s new approach combines ad and reader revenue to measure true customer value. See how this changes monetization strategy.
