Major updates are coming to Google Search. New AI-powered features, a GEO best practices guide, and user profile controls are rolling out. Industry voices and community insights are also in the spotlight.
John Mueller has released a new episode of Google Search News for Q2 2026, highlighting several significant updates for site owners and SEO professionals. In the latest coverage of Google's evolving AI search features, Mueller detailed the launch of a comprehensive GEO best practices guide, designed to help publishers optimize their sites for geographic targeting and international audiences.
Mueller also introduced a new performance report focused on generative AI-powered search features. This tool allows webmasters to monitor how their content appears and performs within AI-driven search experiences, offering deeper insights into visibility and engagement.
Another key announcement is the rollout of controls that let site owners manage how their websites are displayed in these AI-powered search functions. This gives publishers more authority over their presence in the evolving search landscape.
In addition, Mueller spotlighted notable discussions from the SEO community, featuring articles by Kelly-Ann Krin, Bengu Sarydja Dincher, and Meri Heinz. These selections reflect current trends and debates shaping the search industry.
To close the episode, Mueller previewed the introduction of user search profiles, an expanded list of recommended sources-where publishers can now submit their own sites-and an increase in the number of links shown within AI Overviews. These changes aim to enhance both user experience and publisher visibility as Google Search continues to evolve.
