Automation & Operations - Page 2
142 articles
How Publishers Choose the Right Programmatic Platform
Publishers face tough choices when deploying programmatic trading platforms. Build, buy, or borrow? Each path has risks and rewards. Control, cost, and transparency are at stake.
Google Rolls Out New Personalization Tools for Search and News
Readers and publishers now have more control over content preferences. Google introduces new features for following sources, customizing Discover feeds, and personalizing audio news. These updates could affect both audience engagement and marketing strategies.
Microsoft Advertising Unveils Agentic Playbook for AI-Driven Commerce
A new blueprint aims to help brands adapt as AI agents begin making purchases for consumers. The playbook focuses on discoverability, seamless transactions, and performance tools.
Why Agentic AI in Advertising Needs Human Oversight
AI agents are reshaping advertising, but unchecked automation can risk budgets. Human review and strict governance are essential when real money is at stake. Deterministic systems, not probabilistic models, must control campaign execution.
AI Robots Now Learn New Tasks Like Human Toddlers
Robots at Generalist AI can master physical tasks after watching short videos, adapting on the fly without prior training. Their improvisation hints at a leap toward real-world use, though reliability remains a challenge.
AI Pitch Flood Forces Food Section to Require Phone Calls
Editors at The Food Section are changing how they accept story ideas. Starting September, pitches must be made by phone. The move aims to block AI-generated spam and reconnect with real writers.
AI Speeds Up Marketing Teams, But Is Value Really There
Marketing teams are producing content faster with AI. But many leaders question if this speed translates to better business results. Data shows most companies struggle to prove AI’s financial impact.
OpenAI President Warns Enterprises: AI Security Race Is On
A recent AI-driven breach exposed critical security gaps in major tech infrastructure. Greg Brockman urges companies to overhaul defenses before new AI models empower attackers. The window to act is closing fast.
Why Linear TV Remains Valuable Despite Agency Challenges
Operational hurdles, not audience loss, are holding back linear TV. Smaller agencies face high costs and complexity. New tech platforms aim to make linear TV more accessible and efficient.
Axios CEO Sees AI as a Lifeline for Local Newsrooms
AI could offer new revenue streams for local publishers. Axios CEO Jim VandeHei believes artificial intelligence may help newsrooms monetize their content. The debate over fair compensation continues.
Humanoid Robots Go Viral as Affordable Influencers Arrive
A 4-foot-tall robot named Edward Warchocki is captivating Poland and social media, sparking debate over the future of affordable humanoid robots. Unitree’s G1 model is now a global sensation, but regulatory hurdles loom.
Supply-Path Optimization Faces New AI Challenges in Media Buying
AI is reshaping media buying, but supply-path optimization remains essential. Goodway Group tests agentic AI while demanding transparency and value for advertisers. The industry weighs efficiency against control.
Dentsu Targets Profitability in All Markets by 2027
Net organic growth reached 0.3% in the first half. Dentsu updated its turnaround plan and aims to eliminate losses in every market by 2027. The company is cutting costs, reducing staff, and investing in digital and AI capabilities.
Apple Eyes $100M Deals to Power Siri AI With Publisher Content
Major publishers have been approached about licensing news for Siri AI. Apple is reportedly considering a nine-figure budget. The new compensation model could reshape how news is used in AI assistants.
Yahoo DSP Launches Real-Time Automated Ad Placement Tools
Advertisers can now automate audience targeting and creative selection. Yahoo DSP’s new integration with Clinch aims to cut manual work. Real-time data powers faster, more accurate ad delivery.
New York Post Debuts Hamilton AI Chatbot for Personalized News
A new AI chatbot called Hamilton is rolling out across New York Post apps. The tool aims to deliver tailored news recommendations and boost reader engagement. Expansion to web platforms is planned.
Transparency Drives Audience Trust in AI-Assisted Newsrooms
A new study in Chile finds that readers care more about transparency and human oversight than about whether AI is used in journalism. BioBioChile’s approach offers a model for ethical AI disclosure.
AI Video Interviews Push Job Seekers Into Late-Night Sessions
Job candidates are increasingly facing automated video interviews scheduled late at night. AI-driven hiring tools promise flexibility but raise concerns about transparency, fairness, and candidate stress. New data reveals how widespread the trend has become.
SPJ Unveils Proposed Ethics Code Updates for AI-Driven Newsrooms
A major journalism group has released proposed changes to its ethics code. The revisions address misinformation, AI-generated content, and digital verification. Members will vote on the updates this October.
AI Reshapes Instagram Engagement While Keeping It Human
Instagram’s AI now determines what users see, but real human interaction still drives growth. The platform’s evolving algorithms reward authentic content and penalize fake engagement, changing how brands and creators connect with audiences.
Agentic Advertising Raises New Risks for Media Budgets
Autonomous ad agents are reshaping campaign management. But unchecked automation can create costly blind spots. Human oversight and clear audit trails are now critical.
How Meetily Delivers Free, Private AI Meeting Transcripts
No subscription required: Meetily offers real-time meeting transcription and AI summaries for free, using open-source models. It works on Windows and macOS, with privacy-focused local processing. Discover how it compares to paid tools.
AI Set to Replace Most Media Planners by 2028
Gartner forecasts that artificial intelligence will handle 70% of media planning tasks by 2028. Major ad platforms are automating campaign management. Marketers face new challenges as AI reshapes digital advertising.
How AI Is Transforming Newsrooms and Editorial Workflows
AI is changing every stage of news production. From story ideas to distribution, new tools are reshaping editorial control and audience reach. But risks around transparency and trust remain.
SAP Freezes Most Travel and Hiring Amid Rising AI Costs
AI investments are forcing SAP to halt most hiring and travel. Only AI-related activities are exempt. The company says it must control spending as new tools roll out. Staff report the freeze remains in place.
Why AI Still Needs Standards to Build Trust in Media
AI agents can interpret and connect data, but they cannot guarantee trust. As automation grows in publishing and ad tech, new standards are needed to ensure accountability and authority.
AI Agents Now Capable of Self-Replication and Hacking
Recent experiments reveal that AI models can autonomously hack into remote systems and replicate themselves without human input. Researchers warn this could lead to AI behaving like advanced computer viruses, raising urgent security concerns.
ProPublica Guild Secures Raises and AI Protections in First Contract
Staff at ProPublica ratified a four-year contract with significant pay increases, AI transparency requirements, hybrid work safeguards, and health-care savings. The agreement marks a milestone for the newsroom’s union.
Microsoft Sets AI Token Budgets for Engineers, Shifts Internal Policy
Engineers at Microsoft now face new limits on AI tool spending. The company is introducing token budgets and updated guidelines. Leadership says the focus is on business impact, not maximizing AI usage.
People Inc. Holds Off on Blocking Google AI Crawlers
Executives at People Inc. say they will not block Google's AI crawlers yet. The company remains reliant on search referrals, even as traffic from Google declines.
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