Google Ad Manager
25 articlesThe strongest article mix can cover visual examples, buyer guides, API updates, keyword research examples and community discussions. Longer pieces should explain not only what happened, but also who is affected and what a reader should examine before changing tools.
Visitors comparing tools can move naturally toward Google AdSense, Amazon Publisher Services, Magnite, PubMatic. That route turns single-product coverage into a broader view of category choices.
Google Dodges Forced AdX Sale as US Antitrust Push Falters
A federal judge refused to break up Google’s ad tech business. The decision leaves publishers and ad tech rivals facing the same dominant player, despite findings of illegal monopoly.
AdSense Impressions to Drop as Google Changes Counting Method
AdSense will soon count impressions only when ads fully render on users’ devices, not when downloads start. The shift, effective February 17, 2027, could lower reported impressions and earnings for publishers. Here’s what’s changing and why it matters.
Google Display Ads Sunset: What Demand Gen Changes for Marketers
Standalone Display campaigns are being phased out as Google shifts advertisers to Demand Gen. Expect new AI-powered creative tools, expanded network reach, and changes to bidding strategies. Here’s what’s different and how to prepare.
Flipboard Buys Graze to Expand Monetized Feeds on Open Social Web
A new acquisition aims to help feed creators earn revenue from contextual ads. Flipboard is integrating Graze’s technology to support monetization beyond Bluesky. The deal could reshape how curators build and profit from open web communities.
How Publishers Choose the Right Programmatic Platform
Publishers face tough choices when deploying programmatic trading platforms. Build, buy, or borrow? Each path has risks and rewards. Control, cost, and transparency are at stake.
Supply-Path Optimization Faces New AI Challenges in Media Buying
AI is reshaping media buying, but supply-path optimization remains essential. Goodway Group tests agentic AI while demanding transparency and value for advertisers. The industry weighs efficiency against control.
Yahoo DSP Launches Real-Time Automated Ad Placement Tools
Advertisers can now automate audience targeting and creative selection. Yahoo DSP’s new integration with Clinch aims to cut manual work. Real-time data powers faster, more accurate ad delivery.
Roku Advertising Revenue Surges 25% as Subscriptions Climb
Ad revenue and subscriptions both jumped in the latest quarter. Roku credits higher-margin ad products and stronger inventory monetization. The company’s total revenue and gross profit also saw double-digit growth.
Magnite Expands Decisioning Tools Without Becoming a DSP
Magnite is adding DSP-like features to help publishers and advertisers plan and optimize campaigns. The company aims to democratize access to data and inventory, but says it will not replace DSPs. Revenue and CTV growth highlight the shift.
Walmart Finalizes $1.4B Deal for Vibe.co to Boost TV Ad Reach
A major retail player expands its connected TV ad business. The Vibe.co acquisition brings new tools for brands. Walmart Connect gains more ways to reach streaming audiences. Find out what this means for advertisers.
Teads Files Lawsuit Against Google Over Trillions of Lost Impressions
A major ad-tech player claims Google’s practices cost it nearly 7 trillion ad impressions. Teads seeks damages and market changes after a federal court ruling. The case could reshape digital ad competition.
IAB Tech Lab Rolls Out AAMP 2.3 for Agentic Ad Deployments
AAMP 2.3 aims to streamline agentic advertising for enterprises. The update brings enhanced privacy, improved accuracy, and easier integration with major ad platforms. Compatibility now extends to AWS and Databricks.
Ad Supply Drops 40% as Publishers Face Scarcity Challenge
A sharp decline in ad inventory is reshaping digital publishing economics. Publishers are rethinking how to price and package quality impressions as demand holds steady but supply shrinks.
Google’s Buyer Direct Challenges Agentic AI in Ad Sales
A new direct booking tool for agencies is in beta with Google Ad Manager publishers. It could disrupt agentic AI ad sales by removing DSP and SSP fees. The move leverages Google's dominant ad server position.
Google Rolls Out AI Max to Monetize Billions of Searches
Previously untapped search queries are now open to advertisers as Google launches AI Max out of beta. The tool uses artificial intelligence to expand ad reach, optimize copy, and match ads to relevant pages in real time.
Google Rolls Out Enhanced Brand Lift for Deeper Ad Insights
A new Enhanced Brand Lift Study option in Google Ads lets advertisers detect smaller shifts in brand metrics, but requires a much larger budget. The update aims to improve measurement for upper-funnel campaigns.
Google Expands Demand Gen With Business Data Feeds
Advertisers in travel, real estate, and automotive can now use business data feeds in Demand Gen campaigns. This update enables dynamic ads without Google Merchant Center, opening new options for non-retail sectors.
Google Makes Local Inventory Ads Default in Shopping Campaigns
Starting August 31, Shopping campaigns with eligible Merchant Center accounts will have Local Inventory Ads enabled by default. Advertisers must update settings to maintain separate budgets for online and in-store products.
OpenAI and Google Drive AI Media Into the Mainstream
AI-native advertising is moving beyond tests. OpenAI expanded ChatGPT ads and built new tools. Google unified its AI ad vision. Infrastructure and agency partnerships are accelerating.
MFA Ad Spend Rises as AI Slop Challenges Ad Quality
Ad budgets for made-for-advertising sites increased in early 2026. AI-generated low-quality content is complicating efforts to reduce waste. New data shows performance gaps and ongoing risks for advertisers.
UK Publishers Unite to Launch Atria, Curating Premium Ad Inventory
Six major UK publishers have formed Atria, a collective to control and curate their own ad inventory. The move aims to offer advertisers high-quality, scalable options while addressing challenges from programmatic advertising and changing web standards.
Google Ad Manager Debuts AI Chatbot to Streamline Ad Ops Troubleshooting
A new AI chatbot is being tested to help publishers quickly diagnose and resolve ad campaign issues. The tool, called Ask Ad Manager, aims to cut down on manual work and speed up troubleshooting. Wider rollout is expected later this year.
Goodway Group Cuts SSP Partners After Supply-Path Optimization Push
An independent agency has slashed its SSP partners to single digits. Goodway Group’s supply-path optimization efforts now focus on direct supply and quality media, aiming to boost efficiency and cut costs.
Agentic Trading Reshapes Programmatic Ad Pricing and Value Discovery
A new agentic trading model is changing how buy-side and sell-side agents collaborate in programmatic advertising. This shift could redefine outcome prediction and price discovery, moving beyond the traditional DSP-driven approach.
Google’s Two-Phase AdSense Privacy Shift Signals Global Ad-Tech Shakeup
Google is rolling out major AdSense privacy changes in two phases. The update starts April 20 and targets European regulations. U.S. publishers with global traffic will feel the impact. New controls over ad partners could reshape revenue strategies. Stay alert for evolving compliance rules.