Programmatic Revenue
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Washington Post claims path to break-even after deep newsroom cuts
After years of losses and sweeping layoffs, the Washington Post says it could break even by 2026. But with shrinking web traffic and subscriber backlash, can new digital revenue fill the gap?
AdSense Impressions to Drop as Google Changes Counting Method
AdSense will soon count impressions only when ads fully render on users’ devices, not when downloads start. The shift, effective February 17, 2027, could lower reported impressions and earnings for publishers. Here’s what’s changing and why it matters.
How Data Is Transforming Programmatic DOOH Campaign Performance
Advertisers are shifting budgets as new data reveals which programmatic DOOH formats and venues drive the strongest results. Here’s how to maximize reach and ROI in a crowded omnichannel market.
How Publishers Choose the Right Programmatic Platform
Publishers face tough choices when deploying programmatic trading platforms. Build, buy, or borrow? Each path has risks and rewards. Control, cost, and transparency are at stake.
Supply-Path Optimization Faces New AI Challenges in Media Buying
AI is reshaping media buying, but supply-path optimization remains essential. Goodway Group tests agentic AI while demanding transparency and value for advertisers. The industry weighs efficiency against control.
Linear TV Holds Back Digital Ad Platforms’ CTV Ambitions
Streaming ad growth is slowing as linear TV keeps most U.S. ad viewing. Digital ad platforms face shrinking opportunities while walled gardens dominate connected TV. Analysts see no quick shift ahead.
Yahoo DSP Launches Real-Time Automated Ad Placement Tools
Advertisers can now automate audience targeting and creative selection. Yahoo DSP’s new integration with Clinch aims to cut manual work. Real-time data powers faster, more accurate ad delivery.
Agentic Advertising Raises New Risks for Media Budgets
Autonomous ad agents are reshaping campaign management. But unchecked automation can create costly blind spots. Human oversight and clear audit trails are now critical.
Magnite Expands Decisioning Tools Without Becoming a DSP
Magnite is adding DSP-like features to help publishers and advertisers plan and optimize campaigns. The company aims to democratize access to data and inventory, but says it will not replace DSPs. Revenue and CTV growth highlight the shift.
CTV Ad Buyers Face Quality Control Challenge in Programmatic Deals
Streaming now accounts for nearly half of US TV viewing. Advertisers are rethinking how they buy CTV ads as fraud fears and pricing mismatches persist. Quality controls, not just deal type, are shaping campaign results.
Amazon CSE Pushes Programmatic Ad Quality Upstream
A new certification program from Amazon changes how programmatic ad inventory is qualified. Demand-side platforms now get access to pre-vetted supply, shifting auction dynamics and raising the bar for inventory quality.
Teads Files Lawsuit Against Google Over Trillions of Lost Impressions
A major ad-tech player claims Google’s practices cost it nearly 7 trillion ad impressions. Teads seeks damages and market changes after a federal court ruling. The case could reshape digital ad competition.
Ad Supply Drops 40% as Publishers Face Scarcity Challenge
A sharp decline in ad inventory is reshaping digital publishing economics. Publishers are rethinking how to price and package quality impressions as demand holds steady but supply shrinks.
PubMatic Shifts Web Wrapper to Playwire, Doubles Down on SDK
A major ad-tech provider is moving its Prebid web wrapper to Playwire. The company will keep supporting its OpenWrap SDK for mobile apps. This signals a sharper focus on mobile app monetization.
Open Internet Narrows the Ad Spend Gap With Walled Gardens
Advertisers are shifting focus from reach to measurable outcomes. The open internet is gaining ground on walled gardens with improved data, AI, and credible measurement. Market consolidation is accelerating this change.
Google’s Buyer Direct Challenges Agentic AI in Ad Sales
A new direct booking tool for agencies is in beta with Google Ad Manager publishers. It could disrupt agentic AI ad sales by removing DSP and SSP fees. The move leverages Google's dominant ad server position.
Mattel Moves All Global Media Buying to Spark Foundry
A major shift in Mattel's media strategy puts Spark Foundry in charge worldwide. The company spent $522 million on advertising and promotion last year. No details were given on the reasons for the consolidation.
GumGum Launches AI Tool for Custom Audience Segments
A new AI-powered tool from GumGum turns campaign briefs into tailored audience segments. The solution is now available for activation within The Trade Desk. Early adopters include major brands.
Stagwell Unveils Curated AI Marketplace for Premium Media Buys
A new platform will let brands access handpicked ad inventory across CTV, video, display, and audio. Stagwell aims to cut out traditional ad-tech middlemen and boost transparency for clients.
Why Retail Media and DOOH Remain Siloed Despite Industry Consensus
Advertisers see strong potential in combining Digital Out of Home and Retail Media. Yet most campaigns are still planned separately. Strategic and technical barriers persist.
Children’s Privacy Laws Force Ad Tech to Rethink Compliance
New rules are making it harder for ad tech companies to ignore children’s privacy. OpenX’s Julie Rooney explains how shifting regulations and state laws are changing compliance strategies. The industry faces stricter enforcement and new operational hurdles.
Retail Media Faces New Demands as Programmatic Matures
Retail Media’s infrastructure is ready, but advertisers now want proof of impact. Industry leaders say the next phase requires better data, smarter campaigns, and clear evidence for non-endemic brands.
Why Ad-Tech Needs a Transparent SSP Layer for LLMs
As users turn to AI models for recommendations, ad-tech faces new demands for transparency and value attribution. Franklin Rios says the industry must build infrastructure for LLM-driven discovery.
Ad Tech Moves From Audience Targeting to Real-Time Context
Digital advertising is shifting from static audience data to dynamic context systems. New AI-powered tools now interpret real-time signals for more relevant ad delivery. This change is reshaping how publishers and brands reach users.
European Media Marketplace Launches to Unify Ad Buying Across Borders
A coalition of major European media and tech firms has launched the European Media Marketplace. The new initiative aims to streamline access to premium inventory, first-party data, and AI-powered campaign tools for advertisers.
PubMatic and Zynga Launch Direct Ad Pathway for Mobile Games
A new alliance aims to help advertisers reach mobile gamers more directly. PubMatic and Zynga are rolling out tools for in-game promotions and programmatic ad buying. The move targets a gap in gaming ad investment.
Adobe Advertising Unveils Custom Algorithms by First-Party Data
A new product from Adobe Advertising lets brands use their own analytics data to train AI for campaign optimization. Marketers gain more control and transparency over ad performance.
Programmatic Pause Ads Await Standardization
Brands want to use programmatic pause ads, but technical hurdles remain. Standardized buying and measurement are still in development. Agencies and platforms are preparing for broader rollout.
CTV Advertisers Gain Access to Near-Complete Show-Level Performance Data
Advertisers on connected TV can now see detailed show-level ad performance. New integrations enable live optimization and greater transparency. This shift could reshape how brands allocate CTV budgets.
Agentic Media Buying Reshapes Programmatic CPMs and Fill Rates
New data reveals how agentic media buying is changing programmatic ad performance. Analysts compare CPMs, fill rates, and auction strategies to traditional methods. Publishers see shifts in user engagement and revenue metrics.
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