Programmatic Revenue - Page 2
42 articles
Equativ’s Michael Lehman Sees AI as a Boost for Open Web and Programmatic
AI is stirring debate in digital advertising, but Equativ’s Michael Lehman offers a rare optimistic view. He discusses transparency, publisher prospects, and why halting marketing spend could backfire.
UK Publishers Unite to Launch Atria, Curating Premium Ad Inventory
Six major UK publishers have formed Atria, a collective to control and curate their own ad inventory. The move aims to offer advertisers high-quality, scalable options while addressing challenges from programmatic advertising and changing web standards.
Agentic Advertising Risks Repeating Programmatic’s Intermediary Problem
Automation in digital ad sales is supposed to cut out middlemen. But agentic advertising may simply rebuild the same layers of complexity and bias that publishers faced before.
Intent IQ’s Fabrice Beer-Gabel on Monetizing Identity-Less Ad Environments
Publishers are turning signal loss into new revenue streams. AI is helping advertisers reach millions of iOS users without major tech changes. Intent IQ’s Fabrice Beer-Gabel explains how the industry is rethinking identity-less environments.
IAB Tech Lab Unveils Major Supply Chain Transparency Update
A proposed update to the OpenRTB SupplyChain object could reshape how advertisers track programmatic transactions. The change aims to give buyers deeper insight into both technical and payment participants. Public comment is open until August 2026.
Goodway Group Cuts SSP Partners After Supply-Path Optimization Push
An independent agency has slashed its SSP partners to single digits. Goodway Group’s supply-path optimization efforts now focus on direct supply and quality media, aiming to boost efficiency and cut costs.
Why Publishers Still Lose Revenue in Programmatic Advertising
Years after The Guardian exposed programmatic revenue loss, publishers remain squeezed by hidden fees and opaque trading. Limelight’s James Macdonald explains why transparency is still out of reach.
Agentic Trading Reshapes Programmatic Ad Pricing and Value Discovery
A new agentic trading model is changing how buy-side and sell-side agents collaborate in programmatic advertising. This shift could redefine outcome prediction and price discovery, moving beyond the traditional DSP-driven approach.
World Cup Becomes Key Test for Retail Media Networks
Retail media networks are using the World Cup to showcase their campaign capabilities. The event's extended timeline offers more chances to engage brands. Industry players see this as a proving ground for future activations.
Amazon DSP Rolls Out Adelaide’s Attention Metric for Smarter Ad Buys
Amazon DSP now lets advertisers target high-attention ad placements using Adelaide’s AU metric. This move could reshape how brands value inventory and cut wasted spend. Media buyers gain new tools to connect attention with real sales outcomes.
Donnie Williams Joins MCG to Shake Up Programmatic Media Buying
Donnie Williams, ex-Horizon Media digital chief, takes on a new challenge at Media Consulting Group. He aims to bridge the gap between supply and demand in programmatic advertising. MCG promises a fresh approach for agencies and advertisers. The move could reshape how digital inventory is curated.
Marketers Race to Optimise Live Sports Ad Spend Ahead of 2026 World Cup
Live sports streaming is reshaping ad strategies as the 2026 FIFA World Cup nears. Marketers are turning to programmatic buying and rapid attribution to boost ROI. New measurement models are changing how campaigns are planned and optimised.
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