A major restructuring brings marketing and distribution closer together. The new #rauszeit campaign unites multiple brands. Digital skills and data-driven subscription management are now central.
Media professionals tracking audience growth and subscription revenue will note significant changes at Motor Presse Stuttgart. The publisher has restructured its marketing and distribution operations, aiming to better align sales and marketing, expand digital expertise, and manage subscriptions with a stronger focus on data.
Central to the overhaul is the decision to bring subscription marketing back in-house. Sandra Mugele, who leads the newly organized Distribution & Marketing unit, said this move is designed to give the company more direct control over campaigns and sales strategies. The goal is to coordinate marketing and distribution more closely and respond faster to market needs.
As part of the transformation, Motor Presse Stuttgart has launched its first major cross-brand initiative under the new structure: the #rauszeit campaign. This campaign brings together well-known titles such as “auto motor sport,” “Motorrad,” “Mountainbike,” and “Men's Health” under a shared theme-encouraging readers to seek experiences and activities outside their daily routines. The campaign aims to inspire audiences with practical tips, stories, and guidance for outdoor and leisure activities, from hiking and cycling to running and motorcycle travel.
To strengthen digital marketing, a newly formed team led by Daniela Linz will focus on cross-channel promotion and campaign management. The company is also reorganizing its subscription business. Since April, DPV Deutscher Pressevertrieb has managed approximately 430,000 subscriptions for Motor Presse in Stuttgart and Hamburg. The publisher expects this partnership to deliver advantages in data analysis and real-time reporting, enabling more effective and responsive subscription management.
For single-copy sales, Motor Presse Stuttgart will continue its long-standing collaboration with MZV for national distribution, maintaining stability while seeking innovation in retail management.
The #rauszeit campaign will be visible primarily across the publisher’s own titles and channels, highlighting the shared editorial focus and the breadth of experiences offered by Motor Presse Stuttgart’s brands.
Founded in 1946, Motor Presse Stuttgart is one of Germany’s leading special interest publishers, with a portfolio of over 20 media brands and a strong presence in print and digital. The company employs more than 600 people and reaches millions of readers across Europe through its magazines and digital platforms.
