Analytics & Measurement - Page 2
400 articles
AdSense Impressions to Drop as Google Changes Counting Method
AdSense will soon count impressions only when ads fully render on users’ devices, not when downloads start. The shift, effective February 17, 2027, could lower reported impressions and earnings for publishers. Here’s what’s changing and why it matters.
AI Forces Publishers to Rethink Evergreen Content Strategy
Publishers face declining click-through rates as AI platforms reshape the value of evergreen content. Industry experts reveal why brand authority and engagement now matter more than raw traffic, and what publishers must change to stay relevant.
Snap Expands Unified Attribution for App Marketers Worldwide
App advertisers can now track cross-channel metrics in Snap Ads Manager. The update connects Snap Ads data with AppsFlyer and Adjust for clearer campaign analysis. Early users report lower costs and more app installs.
AI Search Prompts Now Define Your Sales Funnel Visibility
Brands are losing buyers earlier in the funnel as AI search reshapes how prospects discover, compare, and select solutions. Learn how prompt mapping exposes where your company appears-or vanishes-across each stage of the buyer journey.
How Data Is Transforming Programmatic DOOH Campaign Performance
Advertisers are shifting budgets as new data reveals which programmatic DOOH formats and venues drive the strongest results. Here’s how to maximize reach and ROI in a crowded omnichannel market.
Why AI Ad Agents Fail Without Human Guardrails
AI-powered ad management tools can spot issues faster than any human, but their judgment is only as good as the data and context they receive. Discover why automation alone isn’t enough-and what agencies are learning the hard way.
VLC Reaches 7 Billion Downloads as Offline Media Makes a Comeback
VLC has surpassed 7 billion downloads, highlighting renewed interest in offline media tools. VideoLAN is expanding to new platforms and features as audiences rethink how they access content.
Google Loses Bid to Overturn $425 Million Privacy Ruling
A federal judge has upheld a $425 million privacy verdict against Google over its data collection from mobile users who tried to block tracking. The decision raises the stakes for app analytics and user consent across the industry.
Why Persistent Customer Profiles Outperform Transaction Data
Marketers tracking only transactions miss key customer signals. Persistent profiles reveal buying patterns, loyalty, and intent-unlocking smarter campaign decisions. See how connected history changes paid media strategy in 2026.
Trade Desk Unveils Agentic AI to Streamline Programmatic Buying
A major platform update introduces agentic AI tools for easier campaign planning and buying. The move follows agency criticism and a stock downgrade. Early data shows improved cost efficiency for advertisers.
Search Traffic Collapse Forces Publishers to Rethink Distribution
Search referrals to publisher sites have plunged from 70% to under 20% in three years. John Nardone says this is a permanent shift. Publishers must now adapt to new distribution realities.
OpenAI Rolls Out ChatGPT Ads Across 31 European Markets
Marketers in Europe gain access to ChatGPT Sponsored ads as OpenAI launches its largest ad platform expansion. New tools and incentives aim to attract brands seeking engaged audiences. Early data hints at low ad frequency and light competition.
Why Your Paid Media ROAS Numbers Are Misleading
Marketers often see inflated ROAS figures from ad platforms, while backend data tells a different story. Attribution errors and platform self-interest distort results, making true campaign impact hard to measure. Incrementality testing offers a clearer answer.
Google Shares YouTube Ad Strategies That Boost ROI
New research from Google pinpoints which creative choices drive more conversions on YouTube. Human voices, early branding, and native visuals now have proven impact. The latest guidelines give advertisers clear, practical benchmarks.
Google Adds Goto Redirects to Search Result Links
A new redirect system is now live in Google Search, changing how result links work. The update aims to block scraping and protect users. Third-party SEO tools may see disruptions as the rollout reaches nearly all users.
Transform Your SEO Backlog Into a Strategic Roadmap
Many SEO teams confuse backlogs with roadmaps, risking wasted effort and missed business goals. Learn how to prioritize, sequence, and measure SEO initiatives for real impact using the SCOPE framework.
US Top News Sites Lose a Third of Traffic Since 2024
Major US news websites have seen sharp declines in audience numbers. Traffic to the top 10 sites dropped by nearly a third in two years. Search referrals and monthly visits both fell significantly.
Marketers Fund AI Search but Still Call It SEO
Most marketing teams are investing in AI search visibility, yet 81% still use the term SEO for these efforts. New research reveals how budgets are shifting, what language buyers trust, and why clear results matter more than buzzwords.
How to Prioritize Content That Survives AI Search Answers
AI search is changing what content drives value. Learn which types of pages still attract clicks, citations, and business results-and which to deprioritize.
Google Tag and Tag Manager Merge With No-Code Event Tools
A major update arriving August 20 will combine Google tag and Google Tag Manager, introducing no-code event tracking, a streamlined interface, and faster data delivery. The changes aim to simplify measurement for advertisers and marketers.
Why Cheap Paid Media Clicks Can Hurt Your ROI
Low-cost clicks may seem efficient, but they often fail to deliver real business results. Discover how focusing on the right paid media metrics can drive more sales, revenue, and profit for your campaigns.
Why SEO Success Now Depends on What Happens After the Click
Organic search is evolving as AI changes user behavior. Traffic alone no longer guarantees results. Discover why optimizing for conversions after the click is now essential for SEO teams and digital marketers.
Allure’s Pivot to Core Beauty Content Drives Audience Growth
AI-powered search summaries cut into lifestyle traffic. Allure dropped zodiac content and doubled down on beauty journalism. The result: stronger loyalty, higher-value advertisers, and more direct visits.
TOFU Content Faces Steep Declines in YMYL, Gains in B2B Tech
Organic search clicks have dropped 42% since Google expanded AI Overviews, with YMYL publishers hit hardest. New data shows B2B tech sites bucking the trend, while AI-generated content floods the SERPs and competition intensifies.
Israel-Funded AI Content Operation Targets Search and Chatbot Results
A synthetic think tank backed by Israel is publishing AI-generated essays to influence how chatbots and search engines present information about Israel and Palestine. The project aims to shape online narratives and public opinion.
Stripe to Acquire OpenRouter, Expanding AI Model Routing
Developers will soon gain streamlined access to over 400 AI models as Stripe acquires OpenRouter. The deal brings advanced model selection, routing, and token-based billing to Stripe’s platform. Financial terms remain undisclosed.
UAE Sets Two-Year Deadline for Agentic AI in Government
Half of UAE federal government operations are set to shift to agentic AI models within two years. Officials are now working to define which tasks AI can handle autonomously, raising new questions about accountability and oversight.
How to Calculate the Real Cost of Manual Checks in Publishing
Hidden manual tasks drain resources in publishing operations. Learn how to identify, measure, and prioritize automation and AI investments for maximum impact.
Google Rolls Out New Personalization Tools for Search and News
Readers and publishers now have more control over content preferences. Google introduces new features for following sources, customizing Discover feeds, and personalizing audio news. These updates could affect both audience engagement and marketing strategies.
ChatGPT Drives 303% Surge in B2B Website Referrals
Monthly referrals from ChatGPT to B2B sites have soared. Demandbase data shows a sharp increase, but the share of total traffic remains small. The quality and impact of AI-driven visitors are still debated.
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