Analytics & Measurement - Page 2
244 articles
Yahoo Finance Adds Real-Time Options Data to AlphaSpace
Subscribers now get live options insights on AlphaSpace. The new feature highlights unusual trades and market shifts. Real-time data aims to help investors make faster, more informed decisions.
14 Proven SEO Strategies to Boost Travel Website Traffic
Travelers are turning to AI tools and search engines to plan trips, making SEO more critical than ever for travel brands. Discover actionable tactics to increase visibility, bookings, and long-term ROI in a competitive market.
Google Ads Surfaces Missed Growth Estimates in Recommendations
Advertisers now see estimated lost clicks, conversions, and revenue from budget or bid limits directly in the Recommendations tab. The new beta highlights where spend increases could unlock more results, but estimates remain directional.
AI Agent-Driven Consumer Spend Set to Hit $3.35 Trillion by 2030
AI-powered agents are projected to drive $3.35 trillion in global consumer spending by 2030. The U.S., China, and U.K. will lead this growth. Marketers are urged to balance AI investment with human-focused strategies.
Mattel Moves All Global Media Buying to Spark Foundry
A major shift in Mattel's media strategy puts Spark Foundry in charge worldwide. The company spent $522 million on advertising and promotion last year. No details were given on the reasons for the consolidation.
Hearst UK Cuts Article Volume to Boost Content
Major publishers are shifting from quantity to quality. Hearst UK now requires journalists to justify every article. The Telegraph has trimmed its newsletter lineup to focus on engagement and subscriber growth.
Google Ads Adds Bulk Linking for GA4 Properties
Managing multiple ad accounts just got easier. Advertisers can now connect several Google Ads accounts to a single Google Analytics 4 property in one step, streamlining data sharing and reducing manual work.
GumGum Launches AI Tool for Custom Audience Segments
A new AI-powered tool from GumGum turns campaign briefs into tailored audience segments. The solution is now available for activation within The Trade Desk. Early adopters include major brands.
kicker Sets New Traffic Records During 2026 World Cup
Record-breaking audience numbers at kicker during the 2026 World Cup. Over three billion page views and 450 million visits were reported. Editorial leaders share what drove the surge and how it shapes future coverage.
OpenAI Unveils New Framework to Measure AI Investment Value
A new approach aims to help companies track AI’s real business impact. OpenAI’s CFO details a framework focused on outcomes, cost, and reliability. The method targets enterprise needs as AI adoption grows.
Corcoran Group Uses AI to Cut Ad Waste and Boost Results
AI-powered insights are helping Corcoran Group focus ad spend on what works. The company now analyzes creative and performance data together to reduce wasted budget. New tools reveal which campaigns drive real results.
Why 1.4 Million Readers Choose to Pay The Guardian
Reader payments drive The Guardian’s growth, even without a paywall. Emilie Harkin explains how ownership, independence, and dissatisfaction with other outlets motivate support. The approach offers lessons for publishers seeking sustainable revenue.
Stagwell Unveils Curated AI Marketplace for Premium Media Buys
A new platform will let brands access handpicked ad inventory across CTV, video, display, and audio. Stagwell aims to cut out traditional ad-tech middlemen and boost transparency for clients.
Google Rolls Out Enhanced Brand Lift for Deeper Ad Insights
A new Enhanced Brand Lift Study option in Google Ads lets advertisers detect smaller shifts in brand metrics, but requires a much larger budget. The update aims to improve measurement for upper-funnel campaigns.
Mexico Surges Ahead in Latin American Startup Funding
Venture capital investment in Mexican startups soared to $944 million in Q2 2026, outpacing Brazil and drawing major U.S. investors. The region saw a 47% year-over-year funding increase, with late-stage deals dominating.
Google Tag Manager Launches Guided Setup for Ads Conversion Tracking
A new Guided Setup in Google Tag Manager now automates Google Ads purchase conversion tracking. The beta feature reduces manual configuration, aiming to help advertisers measure results faster and with fewer errors.
Fifa’s Halftime Show Experiment Divides World Cup Audience
A Super Bowl-style halftime show debuted at the 2026 Fifa World Cup final, featuring Madonna, Shakira, and BTS. The move sparked mixed reactions from fans and broadcasters, raising questions about the future of entertainment in global football.
Google Claims AI Search Sends Billions of Clicks Weekly
Despite concerns over declining website traffic, Google says its AI-powered Search features now drive billions of clicks to external sites each week. The company maintains that overall Search activity remains strong, even as zero-click searches rise.
Springer Sports Brands Set Digital Records During World Cup
Audience engagement soared for 'Bild', 'Sport Bild', and 'Welt' during the World Cup. Traffic, video views, and ad revenue all hit new highs. Even with Germany's early exit, digital platforms saw unprecedented results.
Stop Reporting SEO Wins That Don’t Move the Business
SEO teams often highlight rankings and traffic, but executives want to see direct impact on revenue, sales, and leads. Learn how to align your SEO reporting with business priorities and avoid common pitfalls that erode trust.
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