Ad Quality
7 articlesThe area can contain alternatives research, subscription changes, policy changes, setup guides and data stories. When a story becomes technical or commercial, longer guides and comparisons should make the consequences easier to follow.
Nearby themes such as Ad Servers, Header Bidding, SSP Platforms, Ad Exchanges expand the context. They help visitors see where one story connects with products, policies, workflows or market pressure.
CTV Ad Buyers Face Quality Control Challenge in Programmatic Deals
Streaming now accounts for nearly half of US TV viewing. Advertisers are rethinking how they buy CTV ads as fraud fears and pricing mismatches persist. Quality controls, not just deal type, are shaping campaign results.
Amazon CSE Pushes Programmatic Ad Quality Upstream
A new certification program from Amazon changes how programmatic ad inventory is qualified. Demand-side platforms now get access to pre-vetted supply, shifting auction dynamics and raising the bar for inventory quality.
Brand Safety Tactics Shift as Teads Pushes Contextual AI
Advertisers face tough choices balancing brand safety and campaign reach. Teads' Scherief Hegazy explains why context and AI matter more than blanket blocks. He also details how quality journalism delivers measurable performance.
MFA Ad Spend Rises as AI Slop Challenges Ad Quality
Ad budgets for made-for-advertising sites increased in early 2026. AI-generated low-quality content is complicating efforts to reduce waste. New data shows performance gaps and ongoing risks for advertisers.
Goodway Group Cuts SSP Partners After Supply-Path Optimization Push
An independent agency has slashed its SSP partners to single digits. Goodway Group’s supply-path optimization efforts now focus on direct supply and quality media, aiming to boost efficiency and cut costs.
DoubleVerify Unveils DV Neura to Automate Ad Buying With AI
A new AI-powered engine from DoubleVerify aims to automate media buying and campaign optimization. DV Neura connects ad-verification data directly to campaign execution. Early adopters are already testing the technology.
Video Buyers Face Pressure to Act on New Industry Quality Standards
A new shared framework for video ad quality is here. Buyers can now use measurable signals, not just labels, to guide spend. The next challenge: putting these standards into real buying decisions.