A new platform lets theaters, museums, and festivals book outdoor ad campaigns directly. The service is live in Berlin, Cologne, and Munich. Pricing is transparent and starts at 399 euros.
Ströer has introduced kulturkampagne.de, a self-service portal designed for cultural organizations to independently plan and book outdoor advertising campaigns. The platform targets theaters, museums, festivals, concert organizers, and cultural initiatives, offering them direct access to Ströer's outdoor advertising network without the need for individual negotiations or custom proposals.
At launch, kulturkampagne.de is available in Berlin, Cologne, and Munich, with plans to expand to additional cities. Users can register on the site, set campaign duration and budget, upload their creative, and launch campaigns once approved. Ströer states that pricing is fully transparent for cultural clients, with campaigns starting at 399 euros.
The portal provides access to digital ad spaces at train stations, in city centers, and at high-traffic locations. Campaign creatives can be updated up until shortly before launch, and Ströer plans to enable changes during live campaigns in the future. In addition to digital formats, users can book traditional media such as cultural columns, scene posters, and DIN-A1 posters, all following the same weekly booking model.
Ströer highlighted the c/o pop Festival 2026 in Cologne as the first example of a campaign booked through kulturkampagne.de, utilizing both digital and analog ad spaces citywide. The company’s CEO, Alexander Stotz, said the platform aims to make campaign booking as straightforward as purchasing a train ticket, addressing previous complexity and lack of transparency in professional outdoor advertising for cultural clients.
This move reflects a broader trend of platforms enabling direct access for brands and organizations to manage their own visibility, similar to recent initiatives in the AI and brand voice space, such as BCN's launch of an AI-driven brand visibility service for ChatGPT.
