Fewer top organic search results now appear on the first screen of laptops. Recent analysis reveals a sharp decline in above-the-fold visibility. Google’s organic listings are being pushed further down.
A recent presentation by Moz’s Tom Capper highlights a significant shift in Google’s search results layout. According to Capper’s analysis, the second organic result on Google now typically fails to appear on the first screen of most laptops. Even the top organic listing only makes it above the fold 57% of the time, while the third result is visible on the initial screen in just 10% of cases.
This trend suggests that organic search results are being systematically displaced from the most visible area of the search page. As more features, ads, and modules occupy prime real estate, traditional organic listings are increasingly pushed below the fold, reducing their immediate visibility to users.
For publishers, marketers, and SEO professionals, these findings underscore the growing challenge of maintaining organic visibility in Google’s evolving search environment. The data points to a need for new strategies as the competition for above-the-fold placement intensifies.
