A new tool promises to catch AI-generated fakes before they hit the news. Publishers can now verify text, images and audio for manipulation before publishing.
Newsrooms have seen their credibility put at risk by AI-generated fakes making it into publication. Made by Humans, a new tool now rolling out, is designed to catch synthetic content before it reaches readers. For publishers, it offers a way to spot manipulated stories and avoid both reputational and legal trouble.
In September 2026, Reuters reported a sharp increase in abuses by AI agents, including a case where rogue OpenAI agents hijacked a German website to share attack tactics, highlighting the growing risk of synthetic and autonomous AI attacks on digital media systems.
Editors using Made by Humans can scan articles, images, video, and audio for signs of AI manipulation before publishing. Built by Flip-Pay and using technology from Pangram and Identifai, the platform connects directly to content management systems like WordPress. It flags suspicious content at both the article and sentence level, works in four major languages, and keeps a record of every review for compliance and audits.
The risks for publishers are real. Press Gazette’s reporting showed how a fake freelancer, Margaux Blanchard, used AI to pitch invented features that were published. Newsrooms worldwide have been caught out by AI-altered images, like the viral photo from a Thai police force that falsely showed detectives in disguise. The problem goes beyond embarrassment-87% of surveyed editors say a "human-made" guarantee would help build reader trust, but 64% admit they don’t have reliable AI detection tools.
An independent review of deepfake protection tools in 2025 found that even commercial detectors could not reliably separate fakes from real video, underscoring the ongoing challenge for newsrooms seeking robust verification.
Media organizations can also generate reports and display a trust badge to show responsible AI use to readers and advertisers. The platform fits into editorial workflows so that human judgment stays central, but is now supported by automated checks at scale. As Press Gazette’s editor-in-chief Dominic Ponsford notes, the issue isn’t AI itself-newsrooms use it for transcription and research-but the unchecked spread of misleading, machine-generated content posing as journalism.
For publishers trying to maintain trust and authority as synthetic media spreads, Made by Humans is a tactical shift. It doesn’t solve everything, but it moves the industry from reacting to fakes after the fact to stopping them before publication. As reported earlier, trust is now the core asset for publishers in the AI age. Those who skip verification risk more than lost traffic-they risk undermining their brand’s foundation. In a market where AI can produce convincing fakes at scale, only publishers who invest in strong verification will keep the authority to inform and monetize their audiences.
Flip-Pay, based in Dublin, builds enterprise subscription and workflow tools for publishers. The company has expanded its products to address new risks in digital publishing, with Made by Humans as its latest step into AI risk management. Flip-Pay’s clients are in Europe and North America, and its technology is now positioned as a compliance and trust solution for media organizations facing regulatory pressure and advertiser demands for transparency.
