AI tools are being embedded in SPORT’s CMS to help journalists manage fast-paced editorial demands. The MENTOR project aims to boost efficiency while keeping editorial standards high.
SPORT, published by Ediciones Deportivas Catalanas, S.A.U., is piloting the MENTOR project to embed artificial intelligence tools directly into its digital content management system. The initiative is designed to help newsroom teams handle the rapid pace of sports news, where stories can shift from press conferences to live events and post-game analysis within hours. By integrating AI into daily editorial workflows, SPORT aims to support journalists in organizing information, adapting content for multiple channels, and maintaining quality under tight deadlines.
MENTOR focuses on practical newsroom tasks, such as content creation, headline suggestions, language and style corrections, summary generation, transcription of audio-visual materials, translation, and retrieving background from the editorial archive. These features are intended to help journalists work faster and with more context, especially in an environment where accuracy and speed are both critical. The project is structured to ensure that AI acts as an assistant, not a replacement, with editorial judgment remaining central to every publishing decision.
According to SPORT, the value of MENTOR lies in its ability to automate routine operations, freeing up journalists to focus on selecting, verifying, and interpreting stories. The AI tools are being tested within the existing CMS, so they fit naturally into established editorial processes. This approach is meant to preserve the outlet’s standards for quality, security, and professional oversight, while still taking advantage of AI’s ability to organize and synthesize information quickly.
MENTOR is supported by public grants aimed at encouraging experimental AI development in media companies. The funding allows SPORT to coordinate technical resources, conduct internal testing, and validate the effectiveness of AI support tools within its own editorial environment. This aligns with broader efforts to strengthen competitiveness and drive technological transformation in the media sector.
SPORT’s approach reflects a growing interest in newsroom AI integration, but with a clear emphasis on maintaining editorial control. The project’s design ensures that technology proposes and organizes, while journalists retain responsibility for final decisions. This balance is especially important for outlets managing high volumes of information and frequent updates. For comparison, other publishers have also begun experimenting with AI-driven newsroom tools, such as the New York Post’s rollout of a personalized news chatbot, as reported in coverage of AI-powered news recommendations.
MENTOR is part of SPORT’s broader strategy to adapt to the demands of digital publishing without compromising editorial integrity. The project is funded by the European Union - NextGenerationEU, under Spain’s Recovery, Transformation and Resilience Plan, with support from the Ministry for Digital Transformation and the Civil Service. More details are available via Wan-ifra.
