A leading SEO specialist has criticized HubSpot for offering AI-generated AEO advice that could harm websites. The controversy highlights growing concerns over automated optimization tools and their real-world impact.
Many new GEO and AEO services are drawing criticism for their questionable quality, and some industry voices are now calling out major platforms. Taylor Sher, a well-known SEO professional, recently voiced strong concerns about HubSpot’s AI-driven AEO recommendations on LinkedIn.
In his post, Sher expressed frustration with HubSpot’s advice, which suggested website owners create three versions of the same AI-generated list. He questioned the value of such guidance, especially given that HubSpot’s recommendations reach tens of thousands of companies with limited SEO expertise. Sher described the advice as “gross negligence” and warned that following these suggestions could devalue websites without improving their visibility in large language models (LLMs).
Sher went further, advising his clients and followers to avoid using HubSpot’s AEO tools altogether. He argued that the platform’s recommendations are not only ineffective but potentially dangerous for businesses that trust HubSpot as a reliable resource. According to Sher, the lack of SEO professionals on HubSpot’s team may be contributing to these problematic suggestions.
The incident has sparked debate within the SEO community about the risks of relying on automated optimization tools, especially as more companies turn to AI for content and search strategies.
