A new executive role at dentsu Germany brings data, technology and delivery together. Eike Leonhardt steps in to drive integrated growth priorities. The move signals a shift in how the agency approaches client solutions.
Dentsu Germany has created a new executive position that consolidates responsibility for transformation, data, technology and delivery into a single role. Eike Leonhardt has been appointed Chief Transformation, Data & Delivery Officer, tasked with advancing the agency's core growth priorities across Germany and Central Europe. The company said this move is designed to accelerate measurable results for clients by integrating capabilities and streamlining business models.
Leonhardt joins dentsu from IPG Mediabrands, now part of Omnicom Media, where he served as Chief Strategy Officer DACH and Group AI Lead. His background includes leadership roles at Accenture Song and PIA Group, with experience in business model transformation and scaling data- and AI-driven solutions. At dentsu, he is expected to unify diverse teams into a single integrated offering, aiming for faster, more effective client outcomes. He will also focus on expanding the agency's data- and technology-driven media ecosystem and scaling the use of AI and commerce solutions.
Leonhardt will serve on the German dentsu Executive Board and report directly to Katja Anette Brandt, CEO dentsu Germany & Media Practice President Central Europe. Brandt stated that addressing client challenges now requires a holistic approach, combining transformation, data, technology and execution. She emphasized that the new structure is intended to reduce complexity and enable more effective change for clients.
Leonhardt said his priority is to move quickly from identifying client problems to delivering integrated, measurable solutions. He highlighted dentsu's simplified structures, shorter decision paths and focus on integrated offerings as key enablers for this approach.
In addition to Leonhardt's appointment, dentsu Germany has made several other personnel changes this year. Digital offerings are now consolidated under Markus Caspari and Patrick Bühler, Jennifer Barthe has joined Carat as managing director, and Marc Lehmann has moved to iProspect to oversee the BMW account. The agency's focus on integrated, data-driven solutions echoes broader shifts in the industry, as seen in other cases where brands are rethinking their approach to innovation and campaign strategy, such as the trend discussed in this report on how creators are driving brand innovation.
